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Sierra Bullets

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Key Accounts & International Sales Manager

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Job Summary:

We are seeking a dynamic and results-driven Key Accounts & International Sales Manager to lead and expand our sales operations across multiple channels and territories. This high-impact leadership role is responsible for developing and executing strategic sales plans, building strong relationships with key stakeholders, and driving revenue growth within a highly competitive and regulated industry.

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Key Responsibilities:

  • Develop and execute comprehensive sales strategies to meet and exceed revenue goals across domestic key accounts and international commercial customers.
  • Identify new business opportunities and establish relationships with key decision-makers at national and regional sporting goods retailers and international distributors.
  • Manage the day to day tasks and provide support to merchants, buyers, replenishment managers and international customers that sometimes require off hour responses due to time zones.
  • Understand how to collaborate with trade marketing to execute sales promotions and merchandising in store and online with various accounts.
  • Leverage deep knowledge of various channels of trade including National/Regional sporting goods.
  • (Preferred) Experience with Key Accounts & International accounts
  • Collaborate with the marketing team to create and implement targeted campaigns, enhance trade show presence, and execute effective product promotions.
  • Ensure compliance with all relevant federal, state, provincial, and international regulations regarding the sale and distribution of ammunition and bullets.
  • Analyze market trends, competitor activity, and customer feedback/needs to guide strategic, analytical decisions.
  • Provide accurate and timely sales forecasts, performance reports, and market insights for senior management.
  • Work cross-functionally with operations and logistics teams to support efficient order fulfillment and customer satisfaction via the S&OP (Sales & Operations) process.
  • Develop and maintain productive partnerships with key industry associations and regulatory bodies.
  • Lead, mentor, and develop state & regional sales agency representatives to drive performance and achieve organizational objectives.
  • Key Accounts are as listed but not limited to: Walmart, Bass Pro Shops, Scheels, Academy, Sportsman’s Warehouse, Fleet Farm, Rural King, Tractor Supply.
  • International regions are as listed: Europe, Africa, Asia Pacific, Latin America





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