Key Accounts Sales Executive
Posted
Company Overview
SB Alliance is a SME distributor of Household & Personal Care Products to supermarkets since 2011. We focus on sourcing innovative, authentic brands and maintain long-term partnerships through integrity and open communication.
Job Summary
Drive sales growth by managing key accounts/stake holders, developing new business opportunities, and leading sales and marketing initiatives in the FMCG, Household, Personal Care, and Health Beauty sectors.
Responsibilities
- Maintain strong relationships with key accounts to ensure high customer satisfaction and retention
- Identify and develop new business opportunities to expand the customer base and increase market penetration
- Develop and implement sales and marketing strategies to grow market share and achieve sales targets
- Manage the listing process for new product items to enhance product offerings
- Plan and submit promotional activities to support sales objectives
- Service outlets and manage ordering processes to ensure product availability and customer needs are met
- Conduct market research and competitor analysis to inform strategic decisions and adapt to industry trends
- Lead, train, and mentor the sales merchandising team to improve their skills and performance
- Collaborate with cross-functional teams to design and execute marketing campaigns, promotions, and events
- Create persuasive sales presentations and materials to effectively communicate product benefits to customers
- Monitor and analyze sales performance data to identify improvement areas and implement corrective actions
- Assist in developing sales and marketing budgets and track expenses to maintain cost-effectiveness
- Perform ad-hoc tasks such as FSQ and other assignments as directed by management
Preferred competencies and qualifications
- Prior sales and marketing experience in Modern Trade with FMCG, Household, Personal Care, and Health Beauty Stores
- Familiarity with Supermarkets and Health Beauty Stores trade
- Proven track record of achieving sales targets and driving business growth