Key Customer Manager
Job Summary
Job Description:
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Managing financial and business performance metrics of Hill’s online brand store
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Working with Brand Team and Customer Development teams to align goals and ensure a cohesive brand message and enhance pet parent experience
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Creating and managing targeted consumer campaigns across retail channels riding on our retailer partner’s membership database, such as email, social media, etc
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Utilizing marketing platforms/ automation tools to streamline lead generation processes and personalize consumer interactions
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Play a strategic role in leading Digital Transformation internally and externally
Principal Duties and Responsibilities
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% |
Task |
|---|---|
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25% |
Hill’s HKTVMall Store Planning and Profit & Loss (P&L) Ownership
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25% |
Develops, aligns and implements strong plans to deliver commercial goals in allocated customers
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20% |
By Channel Shopper Program planning and execution
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15% |
Lead strong planning, implementing and managing performance media focused on paid social and display to turn online and digital into a driven advantage
basics and continuous optimizations
acquire new shoppers
growth
brands to grow purchase intent and conversions with an entrepreneurial mindset |
|
15% |
Shopper Insight, Market Intelligence, and Shopper Trend Monitoring
|
|
100 |
Total Percent (not to exceed 100%) |
This is not an exhaustive list of duties or functions.
Education/ Experience Requirements
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Bachelor’s Degree in Business Administration, Marketing and Management or related disciplines.
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Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles
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Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on.
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Familiarity with the pet food business is highly preferred.
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Immediate availability is highly preferred.
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Experience being a pet parent
Expected Areas of Skills
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Fluent in Cantonese and English.
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Excel in HKTVMall eCommerce Management, Facebook Business Manager, Social Ads
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Digitally savvy and curious, understand the dynamics of eCommerce
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PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing
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Willingness to experiment
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Strong communication and interpersonal skills (internal, external, all levels)
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In-depth knowledge of metrics
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Ability to adapt strategies based on data
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Has a customer-centric mindset focused on solving prospect’s larger issues
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Experience leading cross-departmental initiatives.
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Ability to manage stressful situations effectively and maintain a positive attitude.
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Pursues win-win solutions with persistence, compromise, and respect
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Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption
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Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution
Leadership Competencies (Should match the Colgate Global Competencies)
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Functional Competencies (Should match the Colgate Global Competencies)
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Cross-Organizational Collaboration
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Industry, Trade and Retailer Understanding and Insight
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Consumer and Shopper Insight
Working Relationships (Key partnerships and reporting relationships)
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Does this position supervise: No
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Reporting to Omni Key Accounts Manager
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Customer Development team
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Finance team
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Marketing team
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Professional Veterinary Affairs team
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Hill’s Asia Regional and Global teams
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Customer Service & Logistics team
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Outside working relationships include retail partners/ agencies
Travel Requirements
Expected percentage of travel: 10%