Skip to content

Search jobs right inside Claude, ChatGPT or Cursor.

Connect MCP to your agent →

Colgate-Palmolive

New

Key Customer Manager

Posted Updated 1 view
Discussion

Job Summary

Job Description:

  • Managing financial and business performance metrics of Hill’s online brand store

  • Working with Brand Team and Customer Development teams to align goals and ensure a cohesive brand message and enhance pet parent experience

  • Creating and managing targeted consumer campaigns across retail channels riding on our retailer partner’s membership database, such as email, social media, etc

  • Utilizing marketing platforms/ automation tools to streamline lead generation processes and personalize consumer interactions

  • Play a strategic role in leading Digital Transformation internally and externally

Principal Duties and Responsibilities

%

Task

25%

Hill’s HKTVMall Store Planning and Profit & Loss (P&L) Ownership


  • Achieve brand store financial and business performance metrics

  • Shape and implement a comprehensive e-commerce strategy to drive online sales growth for online brand store

  • Maximize traffic and generate demand by continuously optimizing performance media including onsite search, CPAS, Performance Max, affiliate campaigns,etc.

  • Digital 6P and Media management including planning, monitoring and tracking

  • Work together with Hill’s eVendor to build consumer demand through in-depth knowledge of the market, brand, and consumers

  • Work closely with HKTVMall buying and marketing team on Shopper Program Planning and Development

  • Analyze daily sales data to identify areas for improvement in both business growth and customer experience

  • Brand Store P&L management and ownership

25%

Develops, aligns and implements strong plans to deliver commercial goals in allocated customers

  • Deliver net sales, volume and market share targets for allocated customers across all Hill’s brands.

  • Build our brands: ensure delivery of eCommerce Sales Fundamentals in allocated customers across platforms (.Com & Marketplace) and channels

  • 7P execution with high compliance.

  • Develop, align and implement a competitive promotional grid that maximizes Hill’s market share and new customer acquisition.

  • Collaborate with eComm marketing team and customer to develop customer marketing grid for relevant customers that maximizes awareness, consideration, trial and repeat brand goals.

  • Lead JBP process for priority accounts; ensuring delivery of agreed actions to meet aligned sales and share targets.

  • Conduct in depth analysis (including competitive analysis) to uncover commercial opportunities for Hill’s and plan for growth.



20%



By Channel Shopper Program planning and execution


  • Drive shopper understanding via data analysis

  • Promote data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams

  • Design and Monitor campaign performance tracking templates and executing A/B tests to optimize campaign performance and increase ROI

  • Analyzing campaign outcomes and reporting on key metrics to stakeholders

  • Analyze metrics to enhance performance, and make data-driven decisions to optimize business and operations

  • Performance Management and Data Driven Analysis

  • Identify digital transformation opportunities and activate to implement digital tools to enhance getting insights

15%

Lead strong planning, implementing and managing performance media focused on paid social and display to turn online and digital into a driven advantage


  • Guide agencies to improve media efficiency by winning in the brilliant

basics and continuous optimizations

  • Identify commercial challenges and opportunities and activate relevant social plans to

acquire new shoppers

  • Identify the right measurements for performance media to drive the eCommerce business

growth

  • Test and learn on creatives, audience setting, media objective to reach people outside the

brands to grow purchase intent and conversions with an entrepreneurial mindset

15%

Shopper Insight, Market Intelligence, and Shopper Trend Monitoring


  • Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions

  • Competitive analysis to identify shopper marketing trends and opportunities for growth

  • Based on data driven insights, identify growth opportunities, plan actions and make recommendations for demand generation

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

Education/ Experience Requirements

  • Bachelor’s Degree in Business Administration, Marketing and Management or related disciplines.

  • Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles

  • Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on.

  • Familiarity with the pet food business is highly preferred.

  • Immediate availability is highly preferred.

  • Experience being a pet parent

Expected Areas of Skills

  • Fluent in Cantonese and English.

  • Excel in HKTVMall eCommerce Management, Facebook Business Manager, Social Ads

  • Digitally savvy and curious, understand the dynamics of eCommerce

  • PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing

  • Willingness to experiment

  • Strong communication and interpersonal skills (internal, external, all levels)

  • In-depth knowledge of metrics

  • Ability to adapt strategies based on data

  • Has a customer-centric mindset focused on solving prospect’s larger issues

  • Experience leading cross-departmental initiatives.

  • Ability to manage stressful situations effectively and maintain a positive attitude.

  • Pursues win-win solutions with persistence, compromise, and respect

  • Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption

  • Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

Leadership Competencies (Should match the Colgate Global Competencies)

  • Consumer/Shopper Focused

Functional Competencies (Should match the Colgate Global Competencies)

  • Cross-Organizational Collaboration

  • Industry, Trade and Retailer Understanding and Insight

  • Consumer and Shopper Insight



Working Relationships (Key partnerships and reporting relationships)

  • Does this position supervise: No

  • Reporting to Omni Key Accounts Manager

  • Customer Development team

  • Finance team

  • Marketing team

  • Professional Veterinary Affairs team

  • Hill’s Asia Regional and Global teams

  • Customer Service & Logistics team

  • Outside working relationships include retail partners/ agencies

Travel Requirements

Expected percentage of travel: 10%

Skills

Apply

See also