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Landmark Group - Category Manager - FMCG

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Description

Category Manager - FMCG -Non Food


Key Responsibilities:


Category Growth:

- Identify and analyze growth drivers, concern areas, and performance metrics across category, product, store, and seasonal levels.

- Take data-driven decisions to optimize category performance and drive business growth.

Assortment & Pricing Management:

- Define and maintain an assortment strategy that balances product variety, quality, and profitability.

- Work closely with vendors to introduce new products and optimize SKU selection.

- Execute pricing strategies and promotional plans to optimize profitability while considering market dynamics and customer value perception.

Vendor Management:

- Identify and onboard reliable vendors and suppliers to enhance the category's offerings.

- Lead supplier negotiations, ensuring favorable terms and conditions to drive cost savings and strengthen supplier relationships.

- Negotiate pricing, payment terms, and promotional support with suppliers.

- Ensure supplier compliance with quality standards, regulations, and supply chain efficiency.

Promotions & Marketing Collaboration:

- Work with marketing teams to develop category-specific campaigns and promotions.

- Plan and execute seasonal and festival-based promotional strategies to drive category sales.

- Measure and analyze promotion effectiveness and adjust strategies accordingly.

Inventory & Supply Chain Management:

- Collaborate with supply chain and replenishment teams to maintain optimal stock levels.

- Monitor inventory turnover, shelf-life, and wastage reduction strategies.

- Ensure product availability while minimizing overstock and stockouts.

Data Analytics & Performance Management:

- Track sales performance, margins, and profitability metrics for the category.

- Conduct category performance reviews and provide actionable insights.

- Utilize customer insights and sales data to refine product offerings and promotions.

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