LATAM Growth Lead

Own Tangem's growth and expansion across Latin America in a highly autonomous, results-driven role focused on user acquisition, market expansion, and revenue growth. Develop and execute the regional go-to-market strategy, manage marketing budgets, select effective acquisition channels, and drive measurable growth of Tangem wallet users throughout LATAM.

Responsibilities

• Own Tangem's growth strategy and execution across Latin America
• Develop and execute a go-to-market strategy with acquisition channels, budgets, and KPIs
• Identify, test, and scale user acquisition channels including digital marketing, partnerships, influencers, affiliates, communities, events, and retail initiatives
• Analyze the LATAM crypto ecosystem, competitive landscape, local market trends, and user behavior
• Manage and optimize regional marketing budgets based on performance metrics and ROI
• Build relationships with local partners, distributors, exchanges, KOLs, and crypto communities
• Represent Tangem at regional conferences, industry events, and meetups
• Monitor growth metrics, generate insights, and report results to the global team

Requirements

• 3+ years of experience in growth, marketing, business development, or market expansion
• Strong crypto-native background including wallets, exchanges, DeFi, Web3, and blockchain
• Deep understanding of the crypto ecosystem and user adoption trends across Latin America
• Experience launching or scaling products in one or more LATAM markets
• Strong analytical skills and a data-driven approach to decision-making
• High ownership, accountability, and ability to work independently
• Professional English proficiency and required Spanish proficiency; Portuguese is a strong plus
• Willingness to travel across the region as needed

Benefits

• Stability and growth opportunities
• Participation in shaping the future unicorn
• Remote work from any location
• Unlimited PTO
• Compensation for necessary technical devices