LATAM Growth Lead
You will own Tangem's growth and expansion across Latin America in a highly autonomous, results-driven role focused on user acquisition, market expansion, and revenue growth. You will develop and execute the regional go-to-market strategy, manage marketing budgets, select the most effective acquisition channels, and drive measurable growth of Tangem wallet users throughout LATAM. You will lead strategy and execution independently while collaborating closely with global marketing, product, and business development teams.
Responsibilities
- Own Tangem's growth strategy and execution across Latin America
- Develop and execute a clear go-to-market strategy with defined acquisition channels, budgets, and KPIs
- Identify, test, and scale user acquisition channels including digital marketing, partnerships, influencers, affiliates, communities, events, and retail initiatives
- Analyze the LATAM crypto ecosystem, competitive landscape, local market trends, and user behavior
- Manage and optimize regional marketing budgets based on performance metrics and ROI
- Build and maintain relationships with local partners, distributors, exchanges, KOLs, and crypto communities
- Represent Tangem at regional conferences, industry events, and meetups
- Monitor growth metrics, generate insights, and regularly report results to the global team
Requirements
- 3+ years of experience in growth, marketing, business development, or market expansion
- Strong crypto-native background (wallets, exchanges, DeFi, Web3, blockchain)
- Deep understanding of the crypto ecosystem and user adoption trends across Latin America
- Experience launching or scaling products in one or more LATAM markets
- Strong analytical skills and a data-driven approach to decision-making
- High level of ownership, accountability, and ability to work independently
- Professional English proficiency; Spanish is required, and Portuguese is a strong plus
- Willingness to travel across the region as needed
Benefits
- Remote work from any location
- Unlimited PTO
- Compensation for the purchase of necessary technical devices for the work