Latam Marketing Specialist - B2B
About the company
Our client is a global B2B technology company providing iGaming software solutions to enterprise clients worldwide. With a strong international footprint and an expanding presence in Latin America, the company is looking for a Marketing Specialist to drive regional growth and support long-term commercial success across the region.
About the role
This is a hands-on, generalist marketing position with a clear commercial focus. You will be responsible for adapting global marketing content, campaigns and strategies to the local realities of each Latin American market, as well as creating your own regional campaigns and strategies from the ground up, always with one goal in mind: generating qualified opportunities and supporting a long-cycle B2B sales process.
You will work closely with global marketing and regional sales teams, acting as the bridge between international brand strategy and local market execution, with real ownership over how the brand grows in the region.
What you will do
- Localize and adapt global marketing content, campaigns and messaging for individual Latam markets, considering cultural, linguistic and business nuances
- Design and launch original marketing campaigns and strategies for the region, from concept to execution, based on local market opportunities
- Plan and execute regional marketing initiatives focused on lead generation and pipeline growth for long-term B2B sales cycles
- Support the sales team with marketing materials, presentations, case studies and account-based initiatives
- Manage the company's presence at regional industry events, conferences and trade shows
- Run and optimize digital campaigns (email, paid media, social, webinars) tailored to each market
- Monitor campaign performance and market response, reporting insights and recommendations to global teams
- Build relationships with local partners, media and vendors to strengthen the company's regional footprint
What we are looking for
- Proven experience in B2B marketing, ideally supporting complex or long-cycle sales
- Hands-on experience running marketing initiatives across Latin American markets
- Advanced or fluent English and Spanish (both are mandatory for daily use)
- A generalist profile: comfortable moving between content, events, digital campaigns and sales enablement
- Commercial mindset, with the ability to connect marketing activities to revenue outcomes
- Strong communication skills and cultural sensitivity to adapt messaging per country
- Autonomy, organization and a proactive, ownership-driven attitude
Nice to have
- Experience in technology, software or platform-based businesses
- Familiarity with CRM and marketing automation tools (HubSpot, Salesforce or similar)
What is offered
- CLT contract with a global technology company expanding in Latam
- On-site position based in São Paulo, SP
- The opportunity to own regional marketing for the region
- Direct impact on commercial results and regional strategy
- International, multicultural work environment