Launch Excellence Strategic Initiatives Director
Why Patients Need You
Everything we do, every day, is driven by an unwavering commitment to the patients, healthcare providers, and customers who depend on us. In Global Commercial Strategy (GCS), we translate science of R&D into value for patients and Pfizer — from early development through launch, growth, and LOE lifecycle. GCS serves as the strategic engine and commercial voice across the asset lifecycle — shaping asset positioning and evidence generation, leading global launches, and driving sustained access and brand performance through market and payer insights, broad access, & commercial rigor. We take pride in shaping how innovative medicines reach the people who need them most, and ensuring they are accessible, understood, and valued across every market. Our success is anchored in the following Pfizer Blueprint values: Science, Technology, Transformation and Colleagues. Whether you are defining strategy, managing brands at different lifecycle, or building the capabilities that power our commercial engine, your work directly shapes patient outcomes and the long-term success of Pfizer's portfolio.
Role Summary:
The Launch Excellence Strategic Initiatives Director reports to the Launch Excellence Lead. This is a critical role within the Launch Excellence team, responsible for driving strategic initiatives aimed at accelerating and boosting the launch of new products across the enterprise.
Launches are central to Pfizer’s growth strategy, spanning a diverse pipeline across Oncology, Specialty Care, and Primary Care with significant commercial potential. Launch Excellence sits at the nexus of global strategy, U.S. and international execution, ensuring that launches are strategically robust, operationally ready, properly resourced, and positioned to deliver strong early uptake and sustained long-term value.
Responsibilities:
Strategic Evolution for Launches
- Own and refresh as needed Pfizer’s Enterprise Launch Approach (ELA) and its governance, enabling XF launch teams across all Pfizer’s BUs to deliver best in class launch strategy and executional plan
- AI-advance Pfizer’s ELA and integrate with Global Commercial Strategy (GCS) AI efforts
- Identify and harness the launch story of past Pfizer launches, enabling collective knowledge advantage for upcoming launches
- Partner with CI, CMO, and other functions in data generation to quantify the impact of pre and post launch activities
- Horizon scan externally for best practices in partnership with third parties and internal functions
Operational Launch Excellence
- Support Executive LT, GCS LT, and other respective Senior Leadership groups with regards to pertinent launch tracker updates and reviews
- Maintain the Launch Excellence website
Launch Benchmarking, Insights & Governance
- Support TA-specific external benchmarking and resourcing analyses to inform pre-launch targets and metrics
- Create and maintain a database consolidating the metrics and key details of past launches
- Develop a pre-launch targets and metrics rubric to guide launch planning and readiness
- Support the launch stage gates: (1) Governance, and (2) Content refresh to keep launch tools and guidance current
Cross-Functional Leadership
- Be the commercial input to North Star, Pfizer’s enterprise-wide system and process for XF launch teams in envisioning and delivering optimal label for a new asset or indication
- Integrate Marketing Academy’s strategic frameworks to Pfizer’s ELA as needed
- Represent the Launch Excellence team in relevant internal partnerships with the rest of GCS and key internal cross-functional stakeholders.
- Act as a key enabler in building a strong culture and driving the Launch Excellence excellence agenda
Basic Qualifications
- Bachelor's degree
- At least 8+ years of experience in marketing across a number of categories/ industries
- Strong subject matter expertise and hands on experience in the core fundamentals of strategic marketing, i.e. OGSM, Brand Positioning, Creative Development, Launch Execution, and Measurement
- Experience and comfort in working in various therapeutic areas
- Previous Global or US brand marketing experience preferred
- Comfort in influencing withoutauthority
- Strong analytical prowess to conduct root cause analyses to diagnoses and prioritize the right problem/solution
- Track record of demonstrating courage and confidence in speaking up
- Track record of strong networking and working collaboratively across functions and geographies
- Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
- Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
- Strong writing, presentation and influencing skills
- Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
- Strong project and time management and organizational skills
- Discretion and trustworthiness in dealing with confidential information
- Ability to manage and coach peers and agile teams
- Role model for PFE Values (Courage, Excellence, Equity, Joy)
Preferred Qualifications
- Advanced degree
- Launch experience across multiple therapeutic areas of key focus for Pfizer
- Broad knowledge of Life Sciences and healthcare ecosystems
- Role requires flexibility to work with US time-zone on regular basis
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: On Premise
Other Job Details: Last day to apply: November 2, 2026
The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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