Launch Manager (Germany)
We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.
Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.
It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.
Ready to awaken your best with us?
What you´ll do:
- Be responsible for the development of Emma's franchise network in Germany and ensure its success
- Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the German market
- Manage internal and external stakeholders (internal teams, prospective franchisees, legal and real estate partners) throughout the development process
- Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential
- Develop a strategic plan for franchise network expansion covering all aspects of the business (legal, financial, operational, marketing)
- Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners
- Be an inspirational example for team members through high performance and demonstrated leadership
Who we´re looking for:
- More than 2 years of experience in project management or network/franchise development
- Availability to travel
- You are fluent in German and English (other languages are a plus!)
- Experience in franchise development or store launches in Germany is a plus
- You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions
- You are resilient and able to drive your projects to completion, successfully and on time
- First-hand experience in business development, partnership management, or lead generation is a plus
- First-hand experience in launching a store or franchise is a plus
- Your strengths include a sense of responsibility, self-reliance, and a structured way of working
- You love to organize and coordinate things yourself, and can move forward independently
- You are passionate, self-confident, and comfortable approaching new people
- A completed degree in Business Administration, Marketing, or a related field is a plus
We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.
We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.
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- Do you have the right to work in Portugal? choose one · optional
- Are you willing to commit to our office first policy with 22 days home office per quarter? choose one · optional
- Provide a job-related task, which presented you with great challenges. How did you master them? (If you have no work experience, please indicate a personal challenge) written answer
- What is your motivation for the role and Emma? written answer
- What is your earliest starting date?
- Which sentence best describes your English proficiency level? choose one · optional
- What is your expected total annual gross compensation (including base salary, variable components, and benefits such as a car allowance) for your preferred office location? This information helps us assess your expectations in line with our internal compensation bands and provide a more linear process. choose one · optional
- What is your minimum expected annual total gross compensation? This helps us ensure alignment early in the process and use both your time and ours responsibly. We do not use this information to anchor or limit a potential offer. choose one · optional
- Please upload the documents you want to share with us (references, grades, cover letter) upload · optional
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