Lead Acquisition & Marketing Analytics Manager
JOB SUMMARY
The Lead Acquisition & Marketing Analytics Manager is responsible for analyzing, optimizing, and reporting on all lead generation sources across SEU Creative’s marketing ecosystem. This role partners closely with the Digital Strategist and CRM Manager to evaluate performance across paid media platforms (Meta, Google, OTT, programmatic display), list providers, and owned channels. This position owns marketing attribution integrity through UTM governance and delivers actionable insights to improve lead quality, conversion rates, and ROI.
ORGANIZATIONAL RELATIONSHIPS
Reports to: Director of Digital Marketing
Supervisory Responsibility: N/A
Indirect Supervisory Responsibility: N/A
ESSENTIAL DUTIES - May include, but is not limited to the following:
- Analyze performance of all lead sources including paid media, list providers, OTT, programmatic, and email campaigns
- Partner with Digital Strategist to optimize campaign performance
- Ownership of lead purchasing strategy and process
- Collaborate with CRM Manager on lead tracking and attribution
- Own and enforce UTM tracking standards
- Build dashboards and reports on performance and ROI regarding all paid sources
- Recommend optimizations to improve CPL and CPA
- Evaluate lead quality and conversion rates
- Support vendor and platform performance analysis
ADDITIONAL/NON-ESSENTIAL DUTIES
{{Additional/Non-Essential Duties - in the context of ADA - the functions could be assigned to another individual, or adjusted, to allow a disabled person to hold the position}}
All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.
LOCATION
Lakeland Downtown Offices