Lead, Audience Data Analyst
Summary
Lead data analyst role at Humana building and optimizing audience segments using Adobe Experience Platform for targeted healthcare campaigns.
- Collaborate with IT for campaign data acquisition and testing
- Configure and integrate Adobe Experience Platform
- Consult marketing partners on segmentation logic
- Design scalable audience development processes
- Develop audience strategies using AEP segmentation
- Improve campaign operational processes for performance
- Own audience segment development and optimization
- Transition campaigns from legacy platforms to Adobe Experience Platform
- Validate audience accuracy and troubleshoot issues
Perks/Benefits:
- 401k retirement savings plan
- Life insurance
- Long-term disability
- Medical, dental, and vision benefits
- Occasional travel for training and meetings
- Paid parental and caregiver leave
- Paid time off
- Remote work option
- Short-term disability