Lead - B2B Marketing
Description
Role Overview:
We are seeking a seasoned Marketing Lead to spearhead our B2B marketing initiatives for a leading global MNC based in Mumbai. In this capacity, you will be responsible for crafting and executing high-impact demand generation strategies that resonate with enterprise-level stakeholders. You will work closely with cross-functional teams, including global sales leadership, product managers, and regional marketing heads, to align brand positioning with aggressive revenue targets. By leveraging data-driven insights and market intelligence, you will drive significant business growth, enhance our market share, and ensure our value proposition is effectively communicated to key decision-makers across the industry.
Key Responsibilities:
- Develop and execute comprehensive B2B marketing strategies that drive lead generation and pipeline growth to meet regional revenue objectives.
- Collaborate with global stakeholders to localize and adapt marketing campaigns, ensuring brand consistency while addressing specific regional market nuances.
- Manage end-to-end campaign lifecycles, from conceptualization and budget allocation to performance analysis, to maximize return on marketing investment.
- Partner with the sales organization to refine account-based marketing (ABM) tactics, enabling deeper penetration into high-value enterprise accounts.
- Analyze market trends and competitor activities to identify new growth opportunities and refine our positioning in the global landscape.
Required Skillset:
- Demonstrated expertise in designing and scaling B2B marketing frameworks, with a proven track record of managing complex, multi-channel campaigns for global organizations.
- Exceptional ability to translate technical product value into compelling narratives that influence C-suite decision-makers and procurement stakeholders.
- Strong analytical proficiency in utilizing CRM and marketing automation tools to track performance metrics and optimize campaign efficiency.
- Excellent interpersonal skills with the ability to navigate a matrixed global organization and influence cross-functional teams without direct authority.
- A postgraduate degree in Marketing or Business Administration from a premier institute is highly preferred.
- Ability to thrive in a fast-paced, hybrid work environment, maintaining high levels of productivity and collaboration across different time zones.