Lead Brand Designer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Brand Designer based in United States.

This is a high-impact design leadership opportunity focused on elevating and modernizing a global B2B technology brand.
You will shape visual experiences across marketing, product, sales, communications, digital channels, and executive initiatives.
The role blends strategic thinking with hands-on creative execution, giving you the opportunity to influence both brand direction and day-to-day creative quality.
You will translate complex technology and business concepts into clear, compelling visual stories that build trust and strengthen audience engagement.
A major focus will be developing scalable design systems, templates, standards, and workflows that enable high-quality creative work across the organization.
You will collaborate closely with senior leaders and cross-functional teams while helping establish a culture of craftsmanship, consistency, experimentation, and continuous improvement.
This role is ideal for a seasoned B2B designer who wants to shape a sophisticated global brand while building the creative foundation for its next stage of growth.

• Evolve and strengthen the visual identity, ensuring the brand reflects innovation, expertise, trust, and a modern B2B technology positioning.
• Develop compelling visual concepts and creative assets that clearly communicate complex products, services, ideas, and business priorities.
• Partner with Corporate Marketing, Product Marketing, Sales, Communications, Product, and senior leadership to translate strategic objectives into high-quality visual experiences.
• Create design solutions for product launches, demand generation campaigns, digital marketing, sales enablement, executive presentations, thought leadership, events, social media, web, email, and customer communications.
• Establish and maintain visual standards that create a cohesive brand experience across customer, prospect, partner, analyst, investor, and employee touchpoints.
• Build scalable design systems, brand guidelines, visual frameworks, templates, reusable assets, and self-service resources that empower teams while protecting brand integrity.
• Improve creative workflows and processes to increase efficiency, consistency, scalability, and overall creative quality.
• Bring strategic design thinking to major business initiatives while remaining hands-on in concept development, design execution, and refinement.
• Transform complex technical and business concepts into simple, engaging visual narratives that improve understanding and support business objectives.
• Manage multiple high-priority creative initiatives simultaneously while maintaining exceptional standards for quality, consistency, and attention to detail.
• Collaborate with external creative agencies, freelancers, photographers, illustrators, and production partners when required.
• Help establish and promote modern B2B design best practices and contribute to a culture of creativity, collaboration, curiosity, and continuous learning.
• Explore and incorporate AI-assisted creative tools into design workflows where they can improve efficiency and creative capabilities while maintaining high-quality standards.
• Stay current with emerging design trends, technologies, tools, and visual communication practices to continuously elevate the organization's creative output.

Requirements

• Approximately 7+ years of professional experience in graphic design, brand design, visual design, marketing design, or a closely related discipline.
• At least 5 years of experience supporting B2B technology, enterprise software, cybersecurity, SaaS, financial services, or similarly complex industries.
• Proven experience evolving, modernizing, and strengthening a corporate or technology brand.
• Strong portfolio demonstrating high-quality work across product marketing, digital marketing, demand generation, executive presentations, social media, events, web, sales enablement, and customer communications.
• Demonstrated ability to translate complex technical concepts into clear, compelling visual stories that improve audience understanding and support business goals.
• Experience developing scalable design systems, brand guidelines, visual frameworks, templates, and reusable creative assets.
• Strong understanding of how modern B2B brands establish trust, differentiation, credibility, and engagement through visual communication.
• Exceptional creative judgment, visual taste, craftsmanship, and attention to detail.
• Ability to move comfortably between high-level creative strategy and hands-on design execution.
• Strong stakeholder management and communication skills, with experience partnering directly with executives and teams across Marketing, Product Marketing, Communications, Product, and Sales.
• Ability to manage multiple competing priorities and deliver high-quality work within deadlines.
• Collaborative, curious, and growth-oriented mindset with a willingness to share ideas, provide feedback, and elevate the creative work of others.
• Strong business mindset and understanding that design should contribute directly to customer engagement, brand awareness, sales enablement, and broader business outcomes.
• Expert proficiency with Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign; After Effects experience is preferred.
• Strong proficiency with Figma.
• Expert-level PowerPoint skills, particularly for executive and business presentations.
• Experience creating digital-first marketing assets and designing for web, email, social media, presentations, events, and video.
• Familiarity with HTML/CSS and modern web design principles.
• Experience working with Digital Asset Management platforms and brand management systems is preferred.
• Experience directing external creative agencies, freelancers, photographers, illustrators, or production vendors is preferred.
• Experience using AI-assisted creative tools while maintaining strong creative standards is highly desirable.

Benefits

• Base salary of $130,000–$140,000, depending on experience and qualifications.
• Eligibility for a bonus opportunity.
• Opportunity to shape the visual identity and creative direction of a global B2B technology brand.
• High visibility and collaboration with senior leadership and teams across Marketing, Product, Sales, and Communications.
• Opportunity to influence both strategic brand direction and hands-on creative execution.
• Ability to build scalable design systems, standards, and processes that shape the organization's long-term creative capabilities.
• Opportunity to work on diverse creative initiatives spanning digital, product marketing, events, executive communications, social media, sales enablement, and customer experiences.
• Environment that values creativity, craftsmanship, collaboration, curiosity, and continuous improvement.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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