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Lead Commercialization

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Overall Purpose:

Design, develop, launch, and manage promotional offers & bundles for all sales segments by defining and writing technical requirements, user stories, and developing business case projections. Focused on product go-to-market strategy, product offer roadmaps and key plays, product enablement, channel / distribution enablement, prioritization, and Mid-Market product performance.

Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:

  • Develop technical scope, requirements, user stories, projected impact, use case studies and financial business case for product offers.
  • Manage ongoing lifecycle promotional performance.
  • Development of product promotional offers/bundles.
  • Prepare and present requirements, plans, and business cases for promotion results reports/analysis, and marketing plans.
  • Conduct research and analysis on defined market segments, including addressable revenue potential, competitive analysis, definition of product functionality, volumes, and revenue results.
  • Delivers product pricing requirements to partner organizations while also developing comprehensive lifecycle plans the product offers/bundles end to end to drive EBITDA and volume growth.
  • Tracking offers effectiveness/lifecycle.
  • Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
  • Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
  • Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
  • Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No


Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.



Our Lead Commercialization jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.


Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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