Lead Content Strategist

About Feel Fresh

Two founders, a Singapore oral-care brand, and nobody between us and the customer. We make a peroxide-free whitening kit, a stain remover mouthwash, ultrasonic and UV cleaners for retainers and aligners, water flossers and toothbrush sterilisers. We sell on our own site and on TikTok Shop, Shopee and Lazada, and Malaysia is next.

The Straits Times, CNA and Mothership wrote about us without being pitched. Dentists started recommending the products because patients brought them into appointments. All of it was built on content we made ourselves.

We are a multi-million-dollar brand that still runs on content: a script, a phone, a shoot, an ad that works. We are looking for the person who decides what that content should be.

The job, honestly

You decide what Feel Fresh puts out and why. You set the content plan across TikTok, Instagram, our Meta ads and our TikTok Shop livestreams, you write and brief the scripts, and you read the numbers afterwards to see which ideas actually made people buy. Then you plan the next round on what you learned.

You will work shoulder to shoulder with the two founders and our performance marketer. Ideas get decided in a conversation, not in a deck. Pitch something on Monday and it can be filmed on Wednesday and live on Friday.

In a typical month you might

- Build the monthly content plan: which products, which angles, which formats, and what each channel gets.

- Write and brief 15 to 25 short-form scripts, and pick the ones worth shooting.

- Plan the content around launches and sale moments like 11.11, Payday and the Malaysia rollout.

- Sit with the ad account and the organic numbers, work out why the winner won, and turn that into next month's briefs.

- Brief and give feedback to our editors, filmers and content interns.

- Find the next format before everyone else copies the current one.

You would be right for this if

- You have 2 to 4 years of content, social or creative strategy work behind you, ideally for a consumer brand or an agency, and a portfolio you can walk us through.

- You can explain why a video worked with numbers, not just taste.

- You write well: hooks, scripts, captions, briefs.

- You would rather own one brand properly than juggle six accounts.

- You want to be measured on results, not on effort.

The deal

- S$3,500 to S$5,500 a month, depending on what you bring.

- A direct line to the founders and to the numbers behind the work.

- A brand with real reach: national press, dentist-recommended products, four marketplaces and a Malaysia launch.

- Room to grow into leading the content function as we grow.

Singapore-based, in office, with regular shoot days on location.