Lead CRM Manager

ABOUT THE COMPANY
We are a fast-growing iGaming company with big ambitions, to become the #1 choice for players in our markets. We are actively scaling new products and brands, building strong retention ecosystems, and strengthening our position within the industry.
ABOUT THE ROLE
We are looking for an experienced CRM/Retention Lead to take full ownership of launching and scaling the retention strategy for a new brand. You will lead a team of CRM Managers, build trigger chains and gamification tailored to the brand, and turn data insights into measurable retention results.
WHAT YOU WILL DO
Take full responsibility for launching the retention strategy for a new brand, including creating and implementing trigger chains and gamification tailored to the brand's unique features
Create innovative retention campaigns that enhance customer loyalty and engagement
Lead and mentor a team of CRM Managers, providing guidance on trigger setup, gamification, and bonus program execution
Coordinate with design, copywriting, and development teams to ensure seamless execution of retention initiatives
Act as the central point of communication to align retention strategies with overall business goals
Analyze the effectiveness of retention campaigns, using data insights to refine strategies and improve customer engagement
Serve as the primary contact for clients, ensuring transparency and alignment on retention plans and progress
WHAT WE ARE LOOKING FOR
Proven experience in customer retention, CRM, or related fields, preferably in iGaming or similar industries
Strong leadership capabilities with the ability to inspire and guide a team
Expertise in CRM systems and gamification tools (e.g., Smartico, Customer)
Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies
Exceptional communication skills, both written and verbal (English proficiency required, Intermediate or higher)
Project management skills, with a proven track record of delivering results within deadlines
Creative problem-solving abilities and adaptability to changing market conditions
LANGUAGES
English, Intermediate or higher, written and verbal
WHY JOIN US
Fully remote work
Professional growth and continuous development opportunities
Fast decision-making without excessive bureaucracy
Freedom from micromanagement and rigid hierarchies
Dynamic environment with ambitious goals and expansion plans