Lead Customer Journey Developer

Salary: £75,000 - 75,000 per year Requirements: Proven experience in a MarTech specialist role. An understanding of customer journeys, personalisation principles, and execution. Experience with A/B testing methodologies and statistical analysis to interpret results and inform data-driven optimisation decisions. Proficiency in web analytics tools, ideally Google Analytics, to measure and analyse campaign performance within the customer journey context. Strong understanding of web technologies, i…