Lead Generation Manager
We are looking for a responsible and proactive Lead generation specialist to drive new business opportunities, primarily through LinkedIn and event-based activities. The ideal candidate is an independent self-starter who knows how to build relationships, generate and validate high-quality leads, and support the full lead nurturing cycle — from initial research and event preparation to follow-ups and CRM management.
Requirements
At least 2 year of proven experience in lead generation for a software development company
Proficient written English (B2+ level or higher)
Solid understanding of SDLC and key software development technologies
Good understanding of software outsourcing and outstaffing business models
Proven experience with LinkedIn lead generation, including building connections, crafting outreach messages, and managing campaigns
Proven experience with email-based lead generation, including cold outreach and follow-up campaigns
Strong attention to detail and ability to maintain accurate records in a CRM system (HubSpot preferred)
Excellent communication and time management skills; ability to work independently and take ownership of results
Nice to have
Hands-on experience in event-based lead generation — both offline (conferences, meetups, networking events) and online (webinars, virtual summits)
Good skills in working with generative AI tools such as ChatGPT, Claude, Grok, or Gemini for research, content creation, or automation
Experience with lead outreach and automation tools such as Instantly, Apollo, or similar
Familiarity with A/B testing, personalization techniques, and sales automation workflows
Responsibilities
Research and identify potential leads through LinkedIn, event platforms, email campaigns, and other relevant channels
Plan and execute lead generation activities around targeted industry events (before, during, and after events)
Develop and execute lead generation campaigns aligned with marketing and sales goals
Collaborate with the marketing and sales teams to create and test new strategies and hypotheses for outreach and engagement
Book live or virtual meetings with qualified leads and ensure smooth scheduling and communication
Conduct timely follow-ups with leads generated from events
Maintain accurate and up-to-date lead information in CRM (HubSpot)
Prepare regular reports on campaign performance, event, and lead generation metrics
Continuously explore new tools, platforms, and methods to improve lead quality and conversion rates