Lead Generation Manager

Responsibilities:

Identify, research, and generate new leads among IT companies and digital agencies (10–500 employees).
Execute outbound campaigns via LinkedIn, email, and other relevant channels.
Qualify inbound leads from marketing and partners to ensure they match our ICP.
Design, automate, and execute high-volume, AI-driven outbound email and LinkedIn campaigns.
Build and maintain lead lists and outreach pipelines.
Personalize outreach messages to increase response and conversion rates.
Collaborate closely with sales to ensure smooth lead handoff and pipeline growth.
Track and report on outreach performance (open rates, reply rates, conversions).
Maintain accurate data in CRM systems.
Continuously test and improve outreach strategies and messaging.

Requirements:

1+ years of experience in lead generation or a similar role + experience in IT Outstaffing / Staff Augmentation.
Strong written communication skills (especially for cold outreach).
Understanding of outbound sales processes and lead qualification principles.
Experience with LinkedIn, email outreach tools, and CRM systems (e.g., HubSpot, Pipedrive).
Ability to research companies and identify decision-makers.
Basic understanding of software development roles and tech stacks to correctly identify decision-makers (CTOs, VPs of Engineering, Product Owners).
Results-driven mindset with attention to detail.

Additional Qualifications:

See also