Lead generation manager

Roobykon Software is looking for a proactive, analytical, and results-driven Lead Generation Manager to join our team. In this role, you will take full ownership of our Upwork channels, source high-value opportunities, and ensure a steady pipeline of qualified leads for our engineering services.
If you excel at identifying high-fit projects, writing compelling proposals, and optimizing sales funnels, we’d love to have you on board!

Key Responsibilities

Lead Sourcing & Bidding Strategy
Upwork Channel Management: Assist in managing, updating, and optimizing assigned Upwork profiles in close collaboration with the Marketing team, ensuring profile positioning, portfolio showcases, messaging, and outreach strictly align with company strategy.
Opportunity Sourcing: Identify and filter relevant project opportunities based on our Ideal Customer Profile (ICP), deal size, and long-term potential. Actively leverage automation tools and smart filtering workflows.
Proposal Optimization: Craft and submit customized, high-converting bids, continuously adapting messaging to maximize response rates.
Pipeline Hygiene: Maintain a consistent bidding velocity while balancing volume with quality and conversion probability.

Lead Qualification & CRM Management
Initial Qualification: Evaluate leads based on budget realism, scope feasibility, and business fit to prioritize high-converting opportunities.
CRM Discipline: Maintain accurate and up-to-date lead records in HubSpot, capturing key context and notes.
Structured Handoff: Seamlessly transfer qualified leads to Sales Development Representatives (SDRs) or Account Executives.

Collaboration & Analytics
Performance Tracking: Monitor key metrics (bids sent, response rates, conversion ratios) and iterate on targeting strategies.
Cross-functional Insights: Collaborate with Sales and Marketing teams to share feedback on lead quality, common client objections, and market trends.
Process Scaling: Follow internal lead-generation protocols and contribute to scaling overall outreach operations.

Requirements
Experience: Proven track record in B2B IT Lead Generation or Sales, with hands-on experience navigating Upwork (profile optimization, proposal writing, project filtering).
Domain Knowledge: Strong understanding of custom software development services (Web/Mobile Development, Cloud, Integrations, AI) to translate client needs into business opportunities.
Sales Methodology: Clear understanding of sales funnels, pipeline management, and lead qualification frameworks (ICP, Budget, Authority, Need, Timeline).
Tools: Experience working with modern CRM systems (preferably HubSpot).
Communication: B2+ / Advanced English (strong written skills for proposal writing and engaging communications).
Mindset:Strong ownership and self-management skills.
Client-centric service approach (building trust and selling value over pushing services).
Process-driven, analytical, and structured approach to daily tasks.

What We Offer
Structured Onboarding & Mentorship: Work with a clear, step-by-step onboarding plan and receive professional guidance/mentorship to get up to speed smoothly.
Work Environment: 100% remote-first flexibility with a flat hierarchy and a collaborative culture.
Equipment & Setup: Complete hardware package provided.
Professional Growth: Personal development plan (PDP), structured career roadmap, and access to internal training, conferences, and webinars.
Language Support: Access to corporate English classes.
Finance & Legal support.
Social Benefits: Paid vacation, medical coverage enhancements, and employee wellness perks.