Lead Generation/Sales Specialist

Yanmar Compact Equipment North America designs, manufactures, and supports a complete range of compact equipment — including compact track loaders, mini excavators, wheel loaders, and construction equipment — for markets such as construction, landscaping, utility, land management, and agriculture. Products are sold primarily through a third-party, independent dealer network.

Overview

The Lead Generation/Sales Specialist is a member of the commercial team who directly supports high-priority sales initiatives to drive wholesale and retail machine sales. This includes direct communication with the dealer network to drive sales promotions and management of end-user leads received through marketing efforts. This role works from our EVO Center in Acworth, GA, or from our Regional Office in Adairsville, GA.

Key Responsibilities

· Manage incoming end-user leads from submission through handoff to a dealer, including qualifying leads, coordinating with the dealer network, providing regular follow-up, and maintaining full tracking within the CRM (Salesforce).

· Develop target dealer lists when wholesale programs are released, and communicate with dealers by phone and email — in close coordination with Business Development Managers (BDMs) — to explain and promote the programs.

· Follow up with end users and resolve issues raised by Net Promoter Score (NPS) survey results, either directly or by organizing resolutions with the appropriate departments.

· Conduct proactive follow-up with prospective customers to verify dealer engagement and customer engagement.

· Maintain a full understanding of all dealer-facing IT systems, supporting new dealer onboarding through system training and assisting current dealer users as needed.

· Run regular audits of missing warranty registrations and follow up with dealers to ensure products are properly registered.