Lead - GTM & Digital Marketing

About Uniq You:

We're building something ambitious at the intersection of fashion and AI.

We're still in stealth mode - so we can't say much yet.

But here's what we can say:

This isn't a structured corporate role.

This is a 0- 1 build, alongside founders who've scaled companies before - raised capital, built national brands, and shipped products used by millions.

About the Role:

We're looking for someone who loves figuring out how products grow.

You won't just execute campaigns - you'll own experiments, analyze data, optimize funnels, and help shape our GTM strategy from day one.

What you'll do:

- Own customer acquisition across digital channels including Meta, Google and emerging platforms.

- Plan, execute and optimize performance marketing campaigns with a strong focus on CAC, ROAS and LTV.

- Build and manage influencer marketing programs from identifying creators to measuring campaign performance.

- Analyze customer journeys across the entire funnel and identify opportunities to improve conversion at every stage.

- Design and run growth experiments across acquisition, activation, retention and referrals.

- Build dashboards and track key growth metrics including CAC, conversion rates, retention, repeat purchase, AOV and cohort performance.

- Work closely with product, design and engineering to improve user experience and conversion.

- Create CRM, lifecycle and retention campaigns through email, WhatsApp, push notifications and other engagement channels.

- Develop GTM strategies for new launches, campaigns and growth initiatives.

- Continuously study consumer behaviour, competitors and market trends to uncover new growth opportunities.

We're looking for someone who:

- Has 3 to 5 years of experience in growth, performance marketing, GTM, founder's office or growth consulting roles.

- Is comfortable managing Meta and Google Ads with a strong analytical mindset.

- Understands CAC, LTV, attribution, funnels, cohorts and growth metrics deeply.

- Has experience with influencer marketing and creator-led campaigns.

- Loves working with data and is proficient with spreadsheets and analytics tools such as GA4, Moengage and other tools.

- Thinks like an owner, moves fast and enjoys solving ambiguous problems.

- Has strong communication skills and can work across multiple teams.

Preference to:

- Have worked at an early-stage startup.

- Have experience in consumer internet, D2C, fashion or e-commerce.

- Have built growth systems from scratch rather than only managing existing channels.

- Have used AI tools extensively for marketing, content creation and growth automation.