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Lead/Head Subscription and Loyalty

Summary

Lead the subscription and loyalty strategy for Delivery Hero’s foodpanda and foodora brands across 10+ markets, driving subscriber growth and retention through data-driven initiatives.

Our subscription program is a core growth pillar across our foodpanda and foodora brands. As Head of Subscription, you will own the strategy and performance of the business across 10+ markets in Europe and APAC.

You will define and execute market-specific growth strategies by combining deep analytical thinking with hands-on execution. Working closely with local markets and cross-functional teams, you will identify opportunities, solve complex business problems, and scale initiatives that drive sustainable subscriber and financial growth.

You will lead a small high-performing team while partnering closely with Product, Pricing, Commercial, Marketing, and Quick Commerce to continuously strengthen our subscription value proposition.

This role is ideal for someone with exceptional problem-solving skills, a strong ownership mindset, and the ability to influence senior stakeholders through structured, data-driven thinking.

Your mission:

  • Own subscription performance across markets, with accountability for subscriber growth, retention, Subscription GMV penetration, and P&L outcomes.

  • Lead and develop a high-performing team, setting priorities and enabling strong execution.

  • Define and execute market-specific growth strategies, aligning priorities across regions.

  • Identify, test, and scale the highest-impact growth initiatives through rigorous analysis and experimentation.

  • Own the evolution of the subscription value proposition, translating customer insights into product and commercial improvements.

  • Partner with Product, Pricing, Commercial, Marketing, Quick Commerce, and local teams to deliver end-to-end growth initiatives.

  • Establish clear success metrics, monitor performance, and communicate actionable insights to senior leadership.

  • Experience: 8+ years in top-tier management consulting, strategy, high-growth technology, investment banking, or FMCG; experience in subscriptions, loyalty, or consumer growth is a strong advantage.

  • People Leadership: Experience leading and developing high-performing teams while influencing cross-functional stakeholders.

  • Problem Solving: Exceptional first-principles thinker with the ability to structure and solve complex, ambiguous business problems.

  • Analytics: Strong commercial and analytical foundation with experience managing P&Ls, evaluating ROI, and making economic trade-offs; advanced Excel/Google Sheets required, SQL is a plus.

  • Ownership: Bias for action with the ability to move seamlessly between strategy and execution.

  • Communication: Excellent communication and stakeholder management skills, with experience influencing senior leadership through clear, data-driven recommendations.

  • Operating Style: Thrives in a fast-paced, international environment and is comfortable navigating ambiguity.

  • Shape the future of millions of customers while working with talented teammates from diverse cultures and backgrounds.
  • Join a fast-moving tech company where big ideas, ownership, and experimentation are encouraged from day one.
  • Enjoy foodpanda perks including hybrid work-from-home arrangements, food vouchers, corporate discounts, flexible benefits, and plenty of delicious surprises.
  • Thrive in an empowering culture where collaboration is the norm, decisions are data-driven, and your impact is highly visible.
  • Solve complex regional challenges, grow alongside experienced leaders, and build products and strategies that make a real difference at scale.

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