Lead Marketing Analyst
Posted Updated
Description
Lead the Marketing Analytics team (3 members) in Scaler's central analytics function. You report to the Head of Analytics and work directly with the CMO. The core problem: sales dips; is it lead quality or sales follow-up? You answer that with data and defend it in the room. Lead quality by source, attribution, funnels, and spend analysis on new launches. Hands-on role. 70-75 percent of your week is your own SQL and Python. If you have stopped writing SQL yourself, this is not for you.
Requirements:
- 6-10 years in analytics, with 1-2 years leading a team or as a senior IC others lean on.
- Must have: B2C experience where marketing generates leads and a human sales team converts them; counsellors, BDAs, telecallers, and agents. EdTech, insurance, broking, and lending all work.
- Strong SQL and Python; we test live on a call.
- Numbers on your resume: analysis that changed a spend, routing, or scoring decision.
- You use AI in daily analytics work.