Lead Marketing Commercialisation Manager

Lead Marketing Commercialisation Manager – United Kingdom (Remote)

About the role
Convera is looking for a results-driven Lead Marketing Commercialisation Manager to join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities—ensuring strong adoption, scalability, and measurable revenue impact.

This position is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.

What you’ll do

Own and drive GTM commercialization

• Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment

• Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans

• Define target segments, adoption goals, and success metrics for each launch

• Manage budgets, timelines, and resources to ensure efficient and effective delivery

Enable go-to-market readiness

• Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams

• Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions

• Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials

• Serve as the primary point of contact for GTM-related questions on new launches

Support customer rollout and adoption

• Collaborate with Product and Sales to identify pilot customers and run early adopter programs

• Gather and synthesize customer feedback to refine positioning and improve launch readiness

• Monitor adoption trends and support field teams in prioritizing rollout efforts

Measure impact and optimize performance

• Define and track success metrics (adoption, activation, usage, early revenue signals)

• Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements

• Build dashboards and provide regular updates to leadership on commercialization performance

Continuously improve GTM processes

• Capture learnings and lead post-launch retrospectives to refine workflows

• Build repeatable, scalable GTM processes across the product portfolio

• Drive accountability and alignment across Product, Sales, Marketing, and Operations

What you bring

Required qualifications

• Bachelor’s degree or equivalent experience

• 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing

• Proven track record of launching and scaling products, features, or propositions

• Strong project management skills, with experience leading complex, cross-functional initiatives

• Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)

• Analytical mindset with the ability to translate data and insights into actionable recommendations

• Highly organized, proactive, and able to manage multiple concurrent projects

Nice to have

• Project Management certification (e.g., PMP, Prince2, Agile)

• Experience in financial services, payments, or technology environments

• Strong problem-solving skills and ability to navigate ambiguity

• Experience driving acquisition, adoption, and customer growth initiatives

• Familiarity with GTM frameworks, enablement tools, and product analytics platforms

• Experience with customer feedback programs (beta programs, CABs, etc.)

• Exposure to pricing, packaging, or segmentation strategies