Lead - Trade Marketing Job

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Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and an inclusive culture where everyone can contribute. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

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What awaits you in this role?

We are looking for a passionate Lead – Trade Marketing who will join our team in the Beko Gulf Marketing department.

• Lead and manage all promoters, merchandisers, and brand ambassadors across the Gulf region.
• Define and monitor monthly KPIs and performance metrics to ensure field team efficiency and retail excellence.
• Establish and implement best practices in field team operations, including training, reporting, and brand alignment.
• Support local teams to resolve operational challenges and optimise field execution.
• Develop and implement channel-specific trade marketing strategies in the UAE, KSA, and wider Gulf region.
• Collaborate with sales, product, and marketing teams to align retail campaigns with commercial objectives.
• Plan and execute in-store activations, product promotions, and retail campaigns to drive sell-out.
• Work closely with distributors, key retailers and e-commerce partners to improve brand visibility and conversion at point of sale.
• Monitor and analyze campaign effectiveness using sell-out data, proposing improvements based on ROI and market trends.
• Manage trade marketing budget allocation, ensuring optimal use of resources and regional alignment.
• Share and scale regional best practices across markets.
• GfK Tracking: Track monthly GfK market share reports to see exactly how our appliance sales compare to competitors.
• Shop-in-Shop Rollouts: Roll out SIS as per brand design guidelines, creating high-end branded display zones inside major retail stores.
• Joint Marketing Plans (JMPs) with Distributors / Retailers: Co-create annual promotion and advertising calendars with key distributors to boost shared sales and avoid stock shortages
• Define, maintain, and regularly update POP/POSM guidelines per country, brand, and SKU across the Beko portfolio in line with global guidelines.
• Oversee the production, logistics, budgeting, and distribution of in-store marketing materials such as leaflets, catalogues, demo kits, and display tools.
• Ensure materials meet branding standards, enhance shopper engagement, and support key product launches.
• Support local markets in executing retail design and display concepts for in-store visibility.
• Track usage, inventory, and ROI of all retail assets, ensuring continuous improvement of shopper touchpoints.

This position is in Dubai, United Arab Emirates.

How do we describe a perfect match?

• Bachelor’s degree in Marketing or a related field.
• 3–5 years’ experience in Trade or Shopper Marketing, ideally in FMCG or Electronics/Retail within GCC.
• Fluent in English; Arabic is a plus.
• Hands-on experience managing field teams (promoters, merchandisers) with performance reporting.
• Understanding of product launch processes, category strategy, and in-store execution best practices.
• Strong analytical skills with knowledge of retail data, shopper insights, and channel planning.
• Ability to manage POP/POSM assets with attention to brand guidelines and shopper impact.
• Excellent project management skills with the ability to manage multiple campaigns and stakeholders.
• Strong communication and collaboration skills across cross-functional teams.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Willingness to travel within the Gulf region.

At Beko, where it feels like home, we invite you to explore home of…

• Global Minds: Opportunities to learn, grow, and succeed together as one global team.
• Impact: Meaningful work that contributes to our communities, the environment, and a more sustainable future.
• Innovation: A culture that embraces new ideas and technologies and takes on challenges with confidence.
• Camaraderie: A culture of togetherness built on inclusion, care, respect, and mutual support.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.

Get to know us better by watching our company video:

Company Video

Follow our journey on Instagram @lifeatbeko to see the latest stories on sustainability, innovation, and community initiatives, and explore further on our LinkedIn Life Page:

Beko LinkedIn Life Page

We are an equal-opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.