Lead Marketing Specialist
About Us:
Index InfoTech is a leading business transformation and ERP consulting company, headquartered in Dubai, UAE, and has offices across the globe. We implement the world’s 5th largest ERP – EPICOR and build niche enterprise tech products for our customers helping them leverage SaaS and on-premises technologies for their business growth. As a marketing executive, you'll work with a cross-functional team to design, implement, and monitor marketing strategies to grow the company's brand, and funnel metrics.
Company: Index Infotech
Location: Cairo, Egypt
Job Type: Full-time
Job Title: Lead Marketing
Specialist
Responsibilities:
1. Strategy Execution: Lead
the development and execution of comprehensive marketing strategies aligned
with company objectives to enhance brand awareness, customer acquisition, and
revenue growth.
2. Campaign Management: Plan,
coordinate, and oversee all marketing campaigns, with an emphasis on media
buying and paid campaigns on social media, ensuring timely delivery and optimal
impact. Drive campaign management efforts across the company.
3. Content Development: Collaborate
with internal teams to create compelling and engaging content for various
marketing channels, including digital, social media, and traditional platforms.
Lead content strategies across all marketing channels and oversee content
development efforts.
4. Brand Management: Safeguard
and enhance the company’s brand image, ensuring consistency in messaging across
all channels. Lead brand management efforts across the company.
5. Market Analysis: Conduct
market research and analysis to identify trends, opportunities, and competitive
threats. Provide insights to inform strategic decision-making. Lead market
analysis efforts across the company.
6. Budget Management: Responsible for the marketing budget, ensuring effective allocation of
resources to achieve maximum ROI, particularly in media buying and social media
campaigns. Lead budget management efforts across the company.
7. Cross-functional
Collaboration: Collaborate with sales, product development,
principal/channel marketing teams, and outsourcing vendors to align marketing
efforts with overall company objectives. Lead cross-functional collaboration
efforts across the company.
8. Event Marketing: Plan
and execute trade shows and events marketing initiatives, leveraging industry
relationships and opportunities to enhance the company’s presence. Lead event
marketing efforts across the company.
Requirements
Requirements:
• Bachelor’s degree in Marketing,
Business, or a related field. Master’s degree is a plus.
• 8 to 10 years of proven
experience in marketing with a focus on strategy, management, and leadership.
• Demonstrated success in
developing and leading the implementation of effective marketing campaigns,
especially in media buying and paid social media campaigns.
• Strong leadership and team
management skills. Proven experience in managing a team of marketing
specialists.
• Excellent communication and
interpersonal abilities. Demonstrated success in collaborating with
cross-functional teams and outsourced vendors.
• Analytical mindset with the
ability to interpret data and make informed decisions. Proven experience in
conducting market research and analysis.
• Familiarity with the latest
trends and technologies in marketing.
• High preference for candidates
with experience in IT consulting or ERP, SaaS products.
• Proven track record in trade
shows and events marketing.
Benefits
- Good salaries + bonuses
- Medical and Social Insurance
- A Good-Vibes-Only Workplace
- Shift and Transportation Allowance
- Work with some of the smartest people in one of the fastest-growing SaaS ERPs in the world.