Lead Offline Marketing

Key Responsibilities:

1. Centralized Offline Marketing Strategy & Calendar Planning

· Develop and own the annual and quarterly offline marketing roadmap across regions in alignment with overall sales funnel targets.

· Proactively identify market-level opportunities in advance rather than reacting to branch requests.

· Define structured offline playbooks for Top, Mid, and Bottom funnel activities.

2. Funnel-Based Local Marketing Design

· In collaboration with branch leaders, design offline initiatives across:

· Top of Funnel: Local brand visibility, association partnerships, sponsorships, medical ecosystem branding.

· Mid Funnel: Knowledge seminars, curated group engagements, educational meets.

· Bottom of Funnel: Closed-door roundtables, curated HNI/doctor meets, high-intent relationship events.

The role focuses on strategy, structure, and outcomes — not last-mile logistics.

3. Branch Coordination & Team Leadership

· Lead and mentor branch-level offline marketing coordinators/executives who manage on-ground execution.

· Provide clear briefs, event frameworks, and success metrics to branch teams.

· Review execution plans and ensure alignment with central brand and funnel objectives.

· Drive accountability through structured reporting and review mechanisms.

4. Localized Opportunity Sourcing (Strategic Level)

· Identify and establish strategic relationships with associations, hospitals, medical bodies, and relevant local partners at a conceptual and partnership level.

· Build scalable engagement models that branches can implement locally.

· Design repeatable event formats that can be replicated across cities.

5. Governance of Event Quality & Brand Standards

· Define premium brand experience guidelines aligned with wealth management positioning.

· Approve key elements such as event format, positioning, messaging themes, and target audience mix.

· Ensure consistency in experience across all regions through structured SOPs.

6. Budget Allocation & ROI Oversight

· Allocate regional offline marketing budgets in consultation with leadership.

· Monitor ROI, cost efficiency, and funnel conversion impact of offline initiatives.

· Optimize spends through strategic vendor frameworks and negotiation guidelines.

7. Compliance & Process Framework

· Establish compliance protocols inspired by pharma/healthcare event discipline where relevant.

· Ensure documentation, approvals, and audit-ready processes are maintained across branches.

Qualification & Skills:

· Minimum qualification Graduation

· Strong experience in pharma, healthcare, or doctor-centric events .

· Proven ability to manage multiple stakeholders and high-profile attendees

· Excellent coordination, communication, and vendor management skills

· Highly organized with strong attention to detail

· Comfortable handling confidential and sensitive client information

· Willingness to travel as per event requirements

Years of Experience:

3 years (preferably in pharma / healthcare events)