Lead

Purpose of the job

Support the growth of Orange Cash by owning customer experience optimization and go-to-market execution for key products and campaigns. The role focuses on designing simple, intuitive journeys, supporting product launches, and ensuring that every initiative is translated into a clear, engaging customer experience across all touchpoints.

Duties and responsibilities

Customer experience & journey design

• Map end-to-end customer journeys for Orange Cash use cases (e.g., P2P, bills, merchant pay, bank transfer).
• Identify friction points in onboarding and usage flows.
• Propose simple UX and communication improvements to increase activation and usage.
• Work with product and UX teams to translate business needs into customer-friendly flows.
• Ensure consistency of experience across app, USSD, retail, and digital channels.

Go-to-market (GTM) execution

• Support the planning and execution of GTM for new Orange Cash features and products.
• Help define:
  • Target segments
  • Core value propositions
  • Key messages and education points
• Coordinate with marketing, digital, and communications teams on social media plan.
• Track launch readiness (journeys, communications, channels, FAQs, training material).

Performance tracking & learning

• Track basic KPIs (activations, funnel drop-offs, usage).
• Prepare simple dashboards and post-launch reports.
• Collect customer and frontline feedback.
• Turn insights into actionable recommendations.

Job specification

Education and experience

• University degree BA, Economics, Marketing.
• Strong analytical and numerical skills.
• Good command of Excel and PowerPoint.
• Strong attention to detail, with the ability to interpret and visualize data clearly.
• 0-2 years of experience preferably in telecom, CVM Cash, or fintech.

At Orange, only your skills matter.

Regardless of your age, gender, background, origin, religion, sexual orientation, disability, neurodiversity, or appearance, we actively encourage diversity within our teams, as it is a collective strength and a driver of innovation.

Orange is a disability-inclusive employer: please feel free to let us know about any specific needs you may have.