Lead - Performance Marketing

Position: Performance Marketing Lead

What you will do:

- Lead and own the overall performance marketing strategy and execution across core paid channels such as Google Ads and Meta Ads

- Drive planning, execution, and scaling of campaigns across search, display, video, and app campaigns (UAC/PMax)

- Define and track key performance metrics like CAC, ROAS, LTV, and conversion rates, ensuring consistent growth and efficiency

- Lead continuous experimentation roadmap across channels, creatives, and funnels to unlock incremental growth

- Deep-dive into performance data using tools like Google Analytics, Firebase, Appsflyer, and Singular to derive actionable insights

- Own budget allocation and optimization across channels to maximize ROI at scale

- Identify and scale new growth opportunities across emerging channels and platforms

- Take ownership of app growth and user acquisition funnels, optimizing conversion across key touchpoints

- Work closely with creative and content teams to drive performance through UGC (User Generated Content) strategy and testing

- Conduct competitor and market analysis to stay ahead of trends and benchmark performance

- Lead stakeholder communication by presenting performance insights, strategy, and business impact in a clear and structured manner

- Mentor and guide junior team members, ensuring best practices and high execution standards

What you will need:

- 7+ years of experience in performance marketing with strong expertise in Google Ads and Meta Ads

- Proven experience in leading and scaling app marketing campaigns with hands-on knowledge of Appsflyer, Firebase, Singular, and Google Analytics

- Demonstrated experience in managing large-scale budgets and driving measurable business growth

- Strong analytical and data-driven mindset with the ability to translate insights into strategy

- Advanced proficiency in Excel for reporting, forecasting, and analysis

- Strong understanding of attribution models, tracking, and performance measurement

- Excellent stakeholder management and communication skills