Lead Product Manager

• That shift is what this role owns. It’s a true 0-to-1 build, but not a cold start. You’ll define a brand-new, relationship-first product experience that spans our existing categories and the new ones we create to support it, with everything we’ve already built as your foundation
• Picture a concierge-style experience for the person who knows they don’t feel their best, wants to feel better, and is looking for a trusted guide rather than another one-off transaction: lab testing, continuous care, and access to treatment, wrapped into one experience that compounds over time
• This is a rare seat. We’re a company known for physical product and transactional care, making the leap to a sticky, engagement-driven, relationship-driven digital experience
• Few established companies reach that moment, and fewer put a single person at the center of it
• You’ll work across the entire company to define what it looks like, and you’ll do it on top of the AI infrastructure we’re building, as someone who works that way themselves
• Own the end-to-end consumer experience for this new relationship-first offering, from discovery and onboarding through ongoing engagement
• Define the synthesis layer across our existing categories, and stand up the new product lines the offering needs
• Partner with engineering and design to build AI into the core of the consumer experience
• Partner with our clinical teams so protocols, safety, and education are core to the product experience
• Shape short- and long-term roadmaps, driving long-term scalability while balancing day-to-day improvements
• Operate with focus in a fast-growing, constantly evolving environment, where there are always more opportunities than resources

Benefits

• Generous PTO: Take the time you need, when you need it - including generous parental leave
• Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
• Retirement planning: Take advantage of our 401(k) plan including contribution matching
• Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
• Robust compensation: We offer competitive salary bands and stock options
• Employee discount: Employees can take advantage of product discounts
• Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
• Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs

• A track record of building and shipping consumer products that customers love and that drive meaningful business impact
• Strong communication and a low-ego, high-EQ style. You build alignment, partner well across functions, and bring people with you. This is a fully remote role, so clear written communication and proactive collaboration matter
• Strategic and tactical range: you can set the vision and also design and execute scalable processes from scratch, ideally in an operations-intensive environment
• Fluency with AI agents and AI-native workflows. AI-native is your default operating mode: you work with agents the way most PMs work with docs, fluently and constantly
• A strong, specific point of view on where AI can meaningfully reshape the consumer healthcare experience, and the excitement to build it into the core of the product
• Bonus: experience in health, wellness, or category-defining 0-to-1 products
• 6+ years of product management experience, working collaboratively across cross-functional teams