Lead Strategist
Position Summary: The Lead Strategist will drive client engagements focused on growth strategy, customer insights, market opportunity assessment, segmentation, positioning, innovation, and go-to-market strategy. This role combines the intellectual rigor of a management consultant with the customer-centric thinking of an agency Account Planner.
You should be equally comfortable:
- Leading executive workshops
- Building segmentation frameworks
- Conducting market opportunity assessments
- Developing value propositions
- Designing innovation and new product strategies
- Synthesizing qualitative and quantitative research
- Translating insights into actionable growth recommendations
This is a highly visible leadership role requiring exceptional strategic thinking, analytical problem-solving, and client-facing skills.
Position Responsibilities:
- Lead strategic consulting engagements across growth strategy, market opportunity assessment, customer segmentation, brand positioning, value proposition development, customer experience, innovation, go-to-market planning, marketing effectiveness, and competitive strategy.
- Translate qualitative and quantitative research into clear business implications, strategic recommendations, and executive-level narratives that connect customer needs, market dynamics, and business objectives.
- Lead analytical problem solving through deep dives on market sizing, demand forecasting, growth modeling, customer lifetime value analysis, competitive benchmarking, portfolio optimization, and pricing.
- Develop and facilitate value proposition, positioning, messaging, differentiation, product positioning, and portfolio strategy workstreams that align customer needs with business capabilities.
- Lead front-end innovation and new product development efforts, including opportunity identification, concept generation and testing, and launch strategy development.
- Collaborate cross-functionally with analytics, creative and executive leadership teams to ensure strategic work drives measurable business outcomes.
- Contribute to firm growth and thought leadership through industry research, new business support, proposal development, and continued evolution of the firm’s strategic consulting capabilities.
- Perform other duties as assigned.