Lead User Acquisition Manager
You will own paid media and channel strategy for new product launches from research through execution. You will evaluate channels allocate budgets optimize campaigns develop creative testing frameworks and establish the tracking dashboards and campaign foundations needed for scaled acquisition.
Responsibilities
- Build end-to-end paid media and channel strategies for product launches
- Evaluate and test paid acquisition channels
- Set acquisition targets forecast growth and allocate budgets
- Monitor CAC LTV CPM CPC and profitability
- Optimize campaigns and scale winning channels
- Develop creative testing frameworks and content strategies
- Define event tracking deeplink requirements campaign structures and audience taxonomies
- Establish baseline metrics dashboards and pre-launch checklists
Requirements
- 8–10+ years of paid media user acquisition performance marketing or growth marketing experience
- Successful new product launch experience using paid acquisition
- Deep knowledge of Facebook TikTok Google and Apple Search channels
- Strong analytical skills and understanding of CAC LTV ROI and unit economics
- Campaign management budget management and optimization experience
- Ability to build strategies in ambiguous environments
- Excellent communication and cross-functional collaboration skills
- Hands-on execution mindset
- Fintech or financial services experience
- Experience with Buy Now Pay Later products
- Familiarity with organic strategies such as App Store Optimization
Benefits
- Flexible hours
- Home office stipend
- Premium medical dental and vision insurance
- Paid parental and caregiver leave
- 401(k) matching contributions
- Financial advisor and financial wellness support
- Flexible PTO
- Company holidays including Juneteenth and Winter Break
- Company in-person and virtual events