Lead Videographer, Production & Social Content
Lids Lead Videographer, Production & Social Content
We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse stores. Lids has built partnerships and collaborations with iconic global brands, creating a community where fans, fashion, and culture collide.
This position is accountable for producing content for multiple digital channels, with a primary focus on creative concepting, shortform social-first video production and in-store digital screens. This position works collaboratively with the content team (design, production and social) to develop digital and in-store content that reflects the strategic priorities and brand voice of the company. The Lead Videographer, Production & Social Content is responsible for a team of Multimedia specialists whose primary focuses are photography and post-production.
- Lead the planning, creation, and execution of first-class video and photo content for various marketing initiatives, social media campaigns, and internal communications.
- Produce compelling video, audio, and motion graphics that deliver engaging content that drives traffic to stores, elevates the digital experience and builds brand affinity.
- Collaborate closely with the content, marketing and other cross-functional stakeholders to develop multimedia strategies that align with brand vision, objectives, style guide and messaging.
- Manage all aspects of video and photo production including pre-production planning, shooting, editing, and post-production with expertise in shortform social first video production.
- Oversee a team of multimedia specialists, providing guidance, feedback, and support to ensure projects are completed on time and within budget.
- Work with external vendors, agencies, and freelancers as needed to supplement in-house capabilities and resources.
- Develop and maintain brand identity for all produced retail and digital video & photo content.
- Manage planning, production and post-production process for Brand campaigns, Product Collections, Sale Promotions, Activations and Events and Internal video needs.
- Manage and organize video/photo library, studio, equipment (including hire) and multimedia budget.
- Create quality content that meets tight deadlines.
- Influence the organization to continuously innovate with social-first creative.
- Stay updated on industry trends and best practices in video and photo production, and continually incorporate new techniques and technologies into our content creation process.
- Bachelor’s degree in related field.
- Minimum of 4+ years of video production and photography.
- Expert in graphics, video and audio editing using Adobe Suite.
- Strong technical skills in video editing software such as Adobe Premiere Pro, After Effects, Final Cut Pro and mobile apps such as CapCut, Vids, etc.
- Strong technical skills in photo editing software such as Adobe Lightroom and Adobe Photoshop.
- Demonstrated excellence in short and longform video, visual design, motion design and branding.
- Passion for storytelling and script writing.
- Expert understanding of video fundamentals and principles.
- Meticulous attention to detail.
- Proven organizational skills, creativity, and professionalism.
- Superior interpersonal and verbal communication skills.
- Works well under pressure, responds to feedback well, and maintains a positive attitude.
- Strong work ethic with ability to effectively manage time and oversee internal and external projects.
- Ability to work independently as well as in a team environment.
- Strong project management skills with the ability to multitask, adapt, creatively problem solve and prioritize effectively in a fast-paced environment.
- Retail experience or Agency experience are a plus.
- Portfolio demonstrating video, motion graphics, animation, or other multimedia techniques in various brand or client projects.
- Knowledge of sound design and audio editing.
- Familiarity with video production equipment and techniques, including cameras, lighting, and audio recording.
- Production experience such as an ability to create mood boards, call sheets, location scout, manage models/talent on set, flex up or down with production support.
- Ability to constantly sit at a desk in a sedentary work environment.
- Ability to frequently communicate clearly and effectively, both verbally and in writing.
- Ability to view electronic/written materials and adjust focus when needed (i.e. computer screens, documents, etc.)
- Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.
- Ability to occasionally stand and walk throughout the office.
- Ability to occasionally lift or move items up to 15 pounds.
- Ability to occasionally present information to small and large groups, including team members and leadership.
- The noise level in the work environment is usually moderate.