Lifecycle & CRM Manager - Engagement & Retention

Job Title

Lifecycle & CRM Manager - Engagement & Retention

Job Description

About IG
IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof.

We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next.

Join us at IG – the future gets built here.

We are seeking a Lifecycle CRM Manager in our Singapore hub to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies that reduce churn and reactivate dormant customers.

You will work across our APAC business, driving key growth in the region

Key Responsibilities:

• Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage

• Optimize trigger logic, timing, and frequency to maximize engagement without fatigue

• Design retention strategies targeting customers showing disengagement signals

• Build predictive models to identify churn risk and trigger proactive interventions

• Create winback campaigns to reactivate dormant and lapsed customers

• A/B test messaging, timing, and channel strategies for triggered communications

• Monitor engagement and retention metrics and refine strategies based on performance data

• Collaborate with product and analytics teams to identify key engagement and churn moments

Requirements:

• 3+ years experience designing lifecycle campaigns in CRM/marketing automation platforms

• Strong analytical skills with ability to translate data into engagement and retention strategies

• Proven experience building predictive models or working with predictive analytics

• Knowledge of customer lifecycle marketing and engagement frameworks

• Familiarity with financial services products and trading behavior desirable

• Advanced proficiency with SQL and marketing analytics tools

• Understanding of real-time decisioning and event-based marketing

• Experience optimizing trigger logic and campaign frequency

• A/B testing and experimentation mindset with focus on optimization

• Data-driven approach with ability to develop and implement retention strategies

Number of openings

Multiple