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Lifecycle Manager

We’re looking for a hands-on Lifecycle Marketing Manager to build and scale data-driven customer journeys that activate, engage, and retain users across digital products and services. You’ll own end-to-end campaign execution in Customer.io (or similar platforms), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve customer engagement, retention, and lifetime value.

What You’ll Do

  • Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging — from onboarding through retention and win-back.
  • Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize communication at scale.
  • Build and operate campaigns in Customer.io (or similar platforms): journeys, data requirements, QA, frequency caps, and governance.
  • Run experimentation programs (A/B tests, multivariate tests, holdouts) to improve conversion, retention, engagement, and campaign ROI.
  • Measure and report performance metrics including cohort retention, funnel conversion, attribution, and campaign effectiveness; maintain clear dashboards and actionable insights.
  • Collaborate cross-functionally with Product, Data, Growth, and Operations teams to align messaging, improve data quality, and support business goals.
  • Write and edit channel-ready copy and provide clear briefs to content/design teams while maintaining tone of voice and communication standards.
  • Maintain operational excellence in CRM processes: naming conventions, event/attribute hygiene, deliverability, and preference management.

Requirements

  • 4+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
  • Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
  • Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
  • Excellent written English with copywriting and editorial ability for short- and long-form communications.
  • Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

  • Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
  • Knowledge of experiment design and statistical interpretation.
  • Familiarity with attribution (e.g., AppsFlyer)
  • Understanding of the Nigerian consumer landscape.

Benefits

  • Remote work from anywhere in the world
  • Performance bonus, paid vacations and day-offs, personal development plan
  • Ownership of a core growth lever within a collaborative, data-driven team
  • Modern marketing technology stack and support from Product, Data, and Design.
  • Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
  • Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
  • Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.
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What this application asks

workable

First name, Last name, Email, Phone, Resume, Salary expectation

  • How many years of experience do you have working in lifecycle, CRM, retention, or growth marketing, and could you share some examples of the types of projects you've led in these areas? written answer
  • Do you have at least 2 years of hands-on experience with Customer.io or comparable platforms? yes / no
  • Can you describe your experience designing and running A/B tests or other marketing experiments? What kinds of insights or outcomes did you achieve? written answer
  • Do you speak fluent English? (from B2 and higher) yes / no
  • Could you tell us about your experience managing push campaigns? What platforms have you used, and what strategies have been most effective for you? written answer
  • What experience do you have with email campaign management? Can you share examples of campaigns you've built and the results you achieved? written answer
  • How would you describe your proficiency in written English, especially when it comes to copywriting and editorial work for both short and long-form communications? choose one

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