Lifecycle Marketing Lead

You will own lifecycle and CRM strategy across email, push, and in-app messaging. You will design onboarding, activation, conversion, feature-adoption, referral, win-back, and retention campaigns. You will build segmentation, testing, and reporting infrastructure from scratch, partner with Product and Engineering on required instrumentation, and report on activation, retention, and engagement metrics.

Responsibilities

• Own lifecycle and CRM strategy across email, push, and in-app messaging
• Design and run onboarding flows
• Build and optimize activation, conversion, and feature-adoption campaigns
• Own referral and win-back programs
• Run seasonal and always-on retention campaigns
• Build segmentation, testing, and reporting infrastructure
• Report on activation, retention, and engagement metrics
• Partner with Product and Engineering on instrumentation and product changes

Requirements

• 5+ years of marketing experience
• At least 2 years of lifecycle or CRM experience at a consumer app or subscription product
• Experience with a marketing automation or CRM platform
• Experience with an analytics tool
• Knowledge of activation rate, retention, LTV, and email and push engagement metrics
• Ability to build segmentation logic and run A/B tests
• Experience partnering with Product and Engineering
• Ability to use dashboards and campaign briefs