Lifecycle Marketing Manager Consumer
You drive lifecycle strategy for consumer products, build and execute CRM campaigns across email, push, and in-app channels, analyze campaign results, optimize spend and engagement, run experiments, use automation to improve retention, and coordinate compliant marketing communications across priority markets.
Responsibilities
- Drive lifecycle programs across email, push, and in-app channels
- Shape the Consumer lifecycle strategy
- Build and execute complex CRM campaigns
- Analyze campaign results and optimize spend
- Run experiments to improve campaign performance
- Use automation to maximize engagement and retention
- Coordinate with compliance, legal, and regional operations teams
- Ensure marketing communications comply with local regulators
Requirements
- 5+ years of experience leading complex lifecycle or CRM programs
- Experience building and executing complex CRM campaigns
- Experience with CRM tools such as Braze
- Understanding of B2C lifecycle marketing
- Knowledge of marketing automation and CRM systems
- Strong copywriting skills
- Expertise in customer segmentation and subscriber management across multiple channels
Benefits
- Bonus program
- Equity program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)