Lifecycle Marketing Manager — Owned Channels
The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle Marketing Manager to develop and expand worldwide customer acquisition and engagement programs. You will join our mission to create incredible customer experiences that educate and drive active use of Apple Wallet and associated products, such as Apple Pay.
You will build marketing programs and campaigns across our On-device and Email channels to reach audiences throughout the entire customer experience. You will have a chance to create work that will reach national and global audiences. Our team is motivated, focused, and looking for the next great addition.
Develop lifecycle marketing programs across digital channels, with a focus on in-app communications and email campaigns Develop new customer journeys and tests, establish performance benchmarks, and optimize communications Work closely with cross-functional partners including product, growth, creative, marketing enablement, and engineering teams
Minimum Qualifications
- Minimum 5 years experience executing lifecycle marketing campaigns through in-app and email channels
- Track record of designing and executing tests, analyzing results, and implementing
- improvements
- Experience driving results across cross-functional teams
- Demonstrated strengths in communication and collaboration
- Required: Bachelor’s degree
Preferred Qualifications
- Familiarity developing communications within a product environment
- Background in mapping end-to-end customer journeys and identifying new touch points
- Ability to solve complex problems, and balance multiple stakeholders with a flexible
- approach and sense of humor
- Understanding of AI tools and interest in exploring how technology can improve our work