Lifecycle Marketing Manager

Posted via SalaryGuide - the career platform built for marketers.

Sword is hiring a Lifecycle Marketing Manager for a remote US role, with a stated total compensation range of $93,275 - $146,575 USD, including base, variable compensation, and equity.

If you have 3-5 years of lifecycle, CRM, or retention marketing experience and enjoy building campaigns as much as analyzing them, this role spans email, push, and in-app messaging across the customer journey. Hands-on CRM execution and practical, daily AI use are central to the work.

Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD.

Role Snapshot

• Title: Lifecycle Marketing Manager
• Company: Sword
• Location: Remote, United States
• Experience: 3-5 years in lifecycle marketing, CRM, or retention marketing
• Total compensation: $93,275 - $146,575 USD, including base, variable compensation, and equity

Company Overview

Sword builds AI-powered healthcare across physical therapy, women's health, cardiometabolic health, and mental health. Its care programs bring together therapeutic exercise, psychotherapy, nutrition, and behavior change. More than 700,000 members across three continents have completed over 10 million AI sessions.

About the Role

You will design, build, and improve multichannel lifecycle campaigns that drive activation, engagement, retention, and monetization. Acting as the voice of the customer, you will create personalized experiences, uncover growth opportunities through data, and support partnership initiatives and ad hoc campaigns.

Responsibilities

• Build, deploy, and maintain automated email, push notification, and in-app campaigns using CRM platforms such as Braze or Iterable.
• Optimize customer journeys across onboarding, active engagement, reactivation, and winback.
• Use AI/LLM tools for briefs, copy variants, QA, and reporting, while testing smarter, more personalized lifecycle programs.
• Run experiments across subject lines, send times, content, and channel mix to improve performance and drive incremental lift.
• Track open rates, CTR, conversion rates, unsubscribe rates, churn, and winbacks. Translate results into actionable insights for the wider team.
• Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships, and Customer Success on an integrated marketing and promotional calendar.
• Work with Design, Product, Engineering, and Data to bring the right events and attributes into Braze for triggering and personalization.

Qualifications

• 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, ideally within consumer technology or subscription services.
• Hands-on experience building automated workflows in CRM platforms such as Braze or Iterable.
• Daily experience with AI/LLM tools, with concrete examples of saving time or improving results. Every Sword hire must demonstrate at least Explorer-level AI proficiency: using AI daily to improve personal productivity.
• Strong analytical skills, including pulling cohorts, interpreting results, and identifying next steps. Experience with a BI tool such as Looker, Tableau, Amplitude, or Mixpanel.
• Basic HTML/CSS knowledge for email template troubleshooting, plus an understanding of data structures, APIs, and event-based triggering.
• Strong organization, attention to detail, and QA discipline while managing multiple campaigns simultaneously.

Nice to have

• Strong copywriting and editing skills.
• Experience with AI-driven personalization or predictive CRM features, such as Braze Intelligence.
• Experience with partnership or B2B2C campaigns.

Compensation and Benefits

• Total compensation range: $93,275 - $146,575 USD. This includes base, variable compensation, and equity; it is not a base salary range.
• Actual compensation depends on skills, qualifications, experience, location, market demand, and other factors.
• Where applicable, the range includes estimated private company stock option value. Future stock value is not guaranteed.
• Sword states that compensation can increase as employees demonstrate exceptional impact.
• Additional benefits are offered. Country-specific benefits vary and will be detailed separately.

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Apply Through SalaryGuide

Ready to build personalized lifecycle campaigns across email, push, and in-app messaging? The full role opens on SalaryGuide. Review the details and apply.