Lifecycle Marketing Manager

About Us
We are a B2B FinTech firm based in New York.
Role
The goal of this role is prospects identification, gradual nurturing, intelligent acquisition, reactivation of lost conversations, customer retention, and building long-term loyalty through classic lifecycle marketing.
You will own our CRM strategy and communication channels—including email, SMS, LinkedIn, X (Twitter), and other specialized channels—covering everything from campaigns to the automations that keep prospects and customers engaged.
Responsibilities:
Own the email, CRM and lifecycle marketing strategy.
Develop automation workflows, customer journeys, segmentation, and campaigns that keep customers engaged across channels.
Manage full-cycle CRM and email marketing: campaign planning, setup, QA, launch, monitoring, and optimization.
Manage multichannel communications (email, push, SMS, Viber, LinkedIn, X, and other channels) with a focus on consistency and timing.
Build audience segmentation using behavioral, lifecycle, and RFM models to improve relevance and conversion.
Implement marketing automation workflows and drip campaigns.
Personalize communications using dynamic content and user-based logic.
Run A/B tests (content, subject lines, timing, campaign mechanics).
Coordinate marketing, prospecting, content, and CRM resources to manage prospects, customer communications, and engagement automation.
Continuously improve customer engagement throughout the lifecycle.
Quickly learn our domain, terminology, and customer segments.
Who We Are
Self-driven, proactive, and able to set goals and achieve them without "babysitting."
Comfortable taking ownership and working independently.
Strong organizational and communication skills.