Lifecycle Marketing Manager
Posted Updated 6
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About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
About SignNow team:
We are a passionate and ambitious team of 140+ people on a mission to succeed with our award-winning signature solution – SignNow.
SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.
And now, we are looking for a Senior Lifecycle Marketing Manager who is prepared to contribute to the next chapter of our company's growth.
The person will join the SignNow Product Marketing team and take on the responsibility of building a dedicated lifecycle and retention marketing function, owning the customer journey from sign-up through activation, conversion, and long-term retention.
As Lifecycle Marketing Manager, you will own the lifecycle roadmap from onboarding to win-back, ship the campaigns yourself, and prove their impact on retention and revenue, working directly with the Principal Product Marketing Manager on positioning and product strategy.
What you'll be working on:
- Own the lifecycle marketing roadmap and campaign calendar end to end: strategy, briefing, execution, measurement, and iteration
- Lead always-on and triggered campaigns across the full customer journey: onboarding, activation, engagement, conversion, retention, expansion, and win-back
- Build a deep understanding of customer segments (usage patterns, behavior, lifecycle stage) to personalize messaging, timing, and channel mix
- Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
- Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success to align lifecycle programs with business objectives
- Test and optimize campaigns on an ongoing basis, including messaging, timing, channel, and segmentation logic, based on performance data
- Report on lifecycle program performance (activation, conversion, retention, churn, LTV) and turn the results into a prioritized roadmap
- Use AI tools as a deliberate part of your workflow for segment and cohort analysis, personalization at scale, campaign and copy variants, and journey mapping, with sound judgment on what needs human review
What we expect from you:
- Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company
- A product marketing background with a deep understanding of messaging, positioning, and personas
- Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage
- A track record of lifecycle campaigns with measurable revenue impact
- Hands-on cross-channel execution across email, in-app messaging, and push/SMS
- A data-driven approach and fluency with analytics tools and dashboards
- Deep, structured use of AI for segmentation, personalization, and campaign development as part of your everyday work
- Excellent English
What helps you rock:
- Experience with a self-serve or product-led SaaS motion
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.
Skills
As published by lever · 9 questions · 1 written answer
Basics
Which location are you applying for?, Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Twitter URL, GitHub URL, Portfolio URL, Other website, What is your age range?, I identify my ethnicity asSelect all that apply, What gender do you identify as?
Short answers (2)
- What are your salary expectations?
- What is your current location (city)?
Pick from a list (6)
- I have read and understood airSlate's Recruitment Privacy Notice optional
- For the recruitment process, we use Metaview, a tool for recruitment feedback that connects to the call and records a video. We ask for your consent for using this tool during your recruitment process. The video would be used exclusively by airSlate and would not be shared with anyone outside airSlate. Upon your request, we will delete it.
- Do you have experience working with B2B and/or B2C SaaS self-serve products?
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- What type of employment are you open to?
Written answers (1)
- Do you require any reasonable adjustments or accommodations during the recruitment process? optional