Link Builder/ Off-Page SEO Specialist - Hybrid

Ready to join a Melbourne-based company that runs global campaigns? Excited about tackling large-scale projects with solid budgets? At SearchMax, we work with clients across Australia, New Zealand, and the United States, giving you a chance to gain worldwide industry insights and learn from seasoned professionals. If you’re upbeat and ready to make a real impact in digital marketing, we’d love to hear from you!

• Plan and execute end-to-end link-building campaigns, including prospecting, vetting, and personalised outreach.
• Conduct deep competitor backlink analysis using tools like Ahrefs and SEMrush to identify high-value link gaps and opportunities.
• Collaborate with the content and SEO teams to ideate ‘linkable assets’ and content strategies that naturally attract backlinks.
• Manage and nurture relationships with bloggers, editors, and webmasters to secure high-quality placements (guest posts, niche edits, resource pages).
• Perform regular backlink audits to monitor client link profiles.
• Review outreach performance data (open rates, reply rates, conversion rates) to provide actionable insights and improve campaign efficiency.
• Stay up-to-date with Google’s link spam policies and the latest outreach tools and technologies.
• Work cross-functionally with in-house teams and agency partners to ensure off-page strategies align with broader client goals.
• Set up and track off-page KPIs.
• Design and produce monthly reports detailing link acquisitions and their impact on organic visibility.

• At least 3 years of focused experience in SEO, specifically in Link Building, Outreach, or Digital PR.
• Deep knowledge of off-page SEO signals.
• Proficiency with analysis tools such as Ahrefs, SEMrush, and Google Search Console.
• Experience with outreach management platforms (e.g., Pitchbox, BuzzStream, Hunter.io, or similar).
• Strong verbal and exceptional written communication skills (ability to write compelling pitches that get opened and replied to).
• Exceptional interpersonal skills and the ability to negotiate effectively with site owners.
• Outstanding time and project management skills, with the ability to meet tight deadlines and handle multiple client campaigns simultaneously.
• Highly organised and detail-oriented.