Link Building & Community Outreach Specialist (part-time)

About Zipify

This role is based at Master of Code Global and is dedicated to Zipify, a Shopify product company formed together with Smart Marketer.

Founded in 2016, Zipify develops high-impact Shopify apps that help merchants increase conversion, average order value, and overall revenue. Its products are used by more than 18,000 Shopify brands, including Dr. Squatch, TUSHY, Buffy, and Victoria Beckham.

Zipify’s flagship product, OneClickUpsell, has generated more than $1.2 billion in upsell revenue for merchants. The app helps e-commerce brands increase sales by presenting relevant upsell offers at key stages of the customer journey.

Today, Zipify is evolving beyond a traditional SaaS model. The company is combining its proven products with AI-powered capabilities and high-value e-commerce services to help Shopify merchants achieve measurable and sustainable growth.

About the Role

We’re looking for a Link Building & Community Outreach Specialist to grow Zipify’s backlink profile and brand mentions across the Shopify and e-commerce space, supporting visibility in search and AI answers.
You will secure relevant placements, coordinate external publications, and contribute useful answers where e-commerce merchants research products and ask for advice. You will work closely with Zipify’s marketing and content teams, using AI and automation to support research, execution, and tracking.

Main channels

• Guest posts on relevant e-commerce, Shopify, marketing, and SaaS websites.
• Third-party product roundups, comparison articles, and listings.
• Reddit communities.
• Quora, Shopify Community, and other relevant forums.
• LinkedIn articles published through relevant, active authors.
• Software directories and review platforms.

Required background and skills

• 3+ years of hands-on experience in link building, with proven experience in e-commerce.
• A portfolio of recent placements (should share 10+ live URLs).
• Demonstrated experience with Reddit and other forums or Q&A communities. We expect real examples of useful contributions, relevant brand mentions, and successful participation within community rules.
• Experience working with established Reddit accounts with genuine activity and karma, and an understanding of moderation and platform requirements.
• Practical experience using AI and automation in link-building or community workflows. Ability to demonstrate a specific workflow, including the tools, steps, your contribution, and the outcome.
• Experience with Semrush or Ahrefs, Hunter/Apollo or a similar email finder, and outreach tools (Pitchbox, BuzzStream, Lemlist, or plain Gmail with templates).
• Understanding link quality: DR vs real traffic, relevance, dofollow vs nofollow, spam signals.
• Upper-Intermediate English, both written and spoken, for outreach, community contributions, team collaboration, and reporting meetings.
• Strong organization and follow-up skills, with the ability to prioritize independently and deliver consistent results.

Nice to have

• Experience with Shopify apps and the Shopify ecosystem, particularly upsells, page builders, and conversion rate optimization.
• An established network of link builders, publishers, or editors, including participation in relevant Slack, Discord, or other professional communities.
• Familiarity with GEO/AEO and researching sources cited in AI-generated answers.

Core responsibilities

• Research relevant websites, publishers, and community discussions to identify backlink and brand mention opportunities.
• Secure guest posts, product listings, and inclusion in comparison articles, managing outreach, follow-ups, and paid placements within budget.
• Coordinate articles supplied by the content team and manage publication with publishers and relevant LinkedIn authors.
• Contribute helpful answers in relevant communities, maintaining credible profiles and following platform rules.
• Evaluate placement quality and monitor published links and mentions to ensure they remain live.
• Maintain Zipify’s profiles on software directories and review platforms, coordinating with Marketing on review collection.
• Use AI and automation to streamline research, opportunity discovery, and tracking.
• Maintain the outreach tracker and report weekly on placements, link quality, brand mentions, and spend.

Location: Europe or Ukraine

Format: Part-time, approximately 80 hours per month (0.5 FTE)