LinkedIn Content Strategist
Summary
Creates and executes LinkedIn content strategy to boost engagement and brand authority in remote work, talent, and business spaces; crafts thought leadership posts, carousels, and storytelling content while analyzing performance data to optimize reach.
We are seeking a creative, data-informed LinkedIn Content Strategist to elevate our presence on LinkedIn. This position goes beyond drafting standard posts—you will shape our voice, turn complex business insights into scroll-stopping stories, and drive meaningful engagement across key audiences. The ideal candidate deeply understands the LinkedIn ecosystem and knows how to build authority within the remote work, talent, and business space.
Key Responsibilities
- Strategy & Planning: Develop and execute a data-driven LinkedIn content strategy; maintain a consistent content calendar aligned with core brand goals.
- Content Creation: Craft high-performing posts—including thought leadership, educational carousels, storytelling, and industry insights—featuring strong hooks and clear calls to action.
- Account Management: Oversee content pipelines for Company LinkedIn accounts, Executive Personal Profiles, or both, tailoring tone to fit each brand voice.
- Sourcing & Repurposing: Collaborate with internal experts to translate raw insights, interviews, and company milestones into platform-native content.
- Analytics & Iteration: Monitor performance metrics (impressions, engagement rate, follower growth) and run format tests to continuously optimize reach.
- Trend Awareness: Stay ahead of LinkedIn algorithm changes, emerging content formats, and industry conversations.
Nice to Have
- Prior experience in recruitment, HR, remote work, SaaS, or professional services.
- Basic visual design or short-form video editing skills (e.g., Canva, CapCut).
- Familiarity with leveraging AI toolkits (e.g., ChatGPT) to streamline research and drafting workflows.
- Demonstrated track record of organic profile or page growth.
What Success Looks Like
- Consistent production of high-quality LinkedIn content.
- Increased organic reach, engagement, and follower growth.
- Stronger brand visibility and thought leadership on LinkedIn.
- A steady pipeline of relevant content ideas and topics.
- Content that generates meaningful conversations, leads, and business opportunities.
- Continuous improvement based on content performance and audience insights.
Requirements
- 2+ years of dedicated content creation, content marketing, or social media management experience.
- Proven LinkedIn Expertise: Proven experience directly managing Company LinkedIn accounts, Executive LinkedIn profiles, or both.
- Strong grasp of B2B audience behavior, professional storytelling, and attention-grabbing copywriting.
- Proficiency in analyzing content performance metrics to refine publishing strategies.
- Highly proactive, detail-oriented, and able to consistently hit publishing deadlines.
- Fluent in English with exceptional written communication skills.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
As published by workable
First name, Last name, Email, Phone, WhatsApp Number (Include Country Code), Please provide your LinkedIn profile link, Resume, How soon can you start?, Do you have prior commitments that would require you to take a leave in the next 6 months?, How much is your previous rate? (in USD, hourly), How much would be your asking rate? (in USD, hourly), Are you amenable to work during US hours?, As an independent contractor, your agreed-upon compensation is without deductions for government-mandated benefits, all while experiencing the dynamic of a no-work, no-pay arrangement. Is this something you can work with?, Are you a previous contractor of CrewBloom?, Are you willing to have a time-tracking tool which will take screenshots, monitor your mouse and keyboard activity?, Where did you find this job posting?, If you were referred, please indicate the name of your referral, if you answered Others, please indicate where did you find the posting, As part of your application, please submit a 1-2 minute video introduction highlighting your professional background and relevant work experience (Insert a shareable Loom or Vocaroo link)
- Do you have at least 2 years of experience in content creation or content marketing? yes / no
- Proven LinkedIn Expertise: Proven experience directly managing Company LinkedIn accounts, Executive LinkedIn profiles, or both. yes / no
- [REQUIRED] Portfolio with 1-2 case studies you personally worked on
- Do you have hands-on experience creating content specifically for LinkedIn? yes / no
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