LLM Strategy & Intelligence Analyst
Summary
Analyst on INNOCEAN USA's Hyundai account who studies how consumers use LLMs and AI-powered search to discover and compare brands, owns recurring AI-visibility reporting, and turns insights into content strategy recommendations. Hybrid (3 days/week in-office) at the Huntington Beach, CA HQ; needs SEO/AI-visibility tools, analytics, and Excel experience.
INNOCEAN USA, a full-service ad agency located in Huntington Beach, CA, is seeking a LLM Strategy & Intelligence Analyst to join our growing Hyundai team!
We are a hybrid workplace, currently x3 days week in-office. Candidates must be local to SoCal.
POSITION SUMMARY:
As consumer discovery increasingly shifts to AI-powered search experiences, Hyundai is seeking an LLM Strategy & Intelligence Analyst to help shape the future of AI Search, content strategy, and digital visibility. This role is designed for a strategic thinker who combines content and digital marketing expertise with strong analytical capabilities to measure business impact across evolving AI ecosystems and make content recommendations.
This role will own recurring reporting and analysis of how consumers use LLMs to discover information, ask questions, compare vehicles, and make decisions. The analyst will combine data from AI visibility platforms to identify behavioral shifts, uncover content opportunities, and translate emerging signals into clear strategic recommendations for Hyundai.
KEY QUALIFICATIONS:
LLM Consumer Analysis
- Familiarity with AI Search platforms, Large Language Models (LLMs), generative AI, and emerging search technologies.
- 1-2 years of hands-on experience with AI visibility, SEO, audience intelligence, web analytics platforms such as Semrush, Adobe Brand Visibility, Profound, Similarweb, Ahrefs, BrightEdge, Conductor, Google Trends, Google Search Console, or comparable tools.
- Ability to analyze consumer prompts, AI-generated responses, brand mentions, recommendations, citations, sentiment, and competitive visibility to understand how consumers discover, evaluate, and compare brands through LLMs.
Digital & Content Strategy
- Demonstrated success developing content recommendations that drive measurable improvements in organic search visibility, engagement, share of voice, website traffic, or conversion performance.
- Familiarity with evolving consumer discovery behaviors across traditional search, social platforms, and AI-powered experiences.
Analytics & Measurement
- Minimum 3-6 years of experience developing and maintaining recurring reports that translate complex data into clear consumer, competitive, and business insights.
- Experience translating complex performance data into concise, actionable recommendations for senior stakeholders.
- Advanced proficiency in Excel and data analysis.
- Ability to establish KPIs and measurement methodologies that connect content performance to broader business objectives.
Communication & Leadership
- Exceptional presentation and data storytelling capabilities.
- Ability to influence cross-functional teams through insights and strategic recommendations.