Local Seo Specialist

Open 46d

Description

We're looking for a local SEO specialist who can drive visibility, rankings, and inbound demand for a multi-location, service-based healthcare business. This role is execution-focused and results-driven, centered on owning local search performance across Google Business Profiles, location pages, and service-specific searches.

You will be responsible for improving map pack rankings, increasing qualified local traffic, and turning search intent into booked appointments. If you understand how local SEO actually works in competitive markets and know how to connect rankings to real-world patient acquisition, this role is a strong fit.

This role requires availability during EST business hours to collaborate with the internal team and align on performance initiatives.

Why you'll want to join

You will be paid in USD (bi-monthly: every 15th and 30th)
Paid time off in accordance with company policy
Observance of holidays per company guidelines
100% remote setup so you can work wherever you're most productive
Direct ownership over local growth for a patient-first healthcare brand
Opportunity to make a measurable impact on bookings and clinic growth

What you'll work on

Local SEO strategy and execution
Own and execute the local SEO roadmap across all clinic locations
Improve Google Business Profile performance including rankings, visibility, and engagement
Optimize for local service keywords tied to physical therapy, performance, and recovery services
Prioritize opportunities based on competition, intent, and conversion potential

Google Business Profile optimization
Manage and optimize listings including categories, services, descriptions, and media
Drive and manage review generation strategies and reputation signals
Monitor insights, map pack rankings, and local visibility trends
Resolve listing issues, duplicates, or inconsistencies

Location pages and on-page optimization
Optimize location and service pages for local search intent
Improve titles, headers, internal linking, and schema where applicable
Ensure NAP consistency across the site and third-party directories
Support creation and optimization of local landing pages as needed

Local authority and visibility
Improve local citations and directory accuracy
Support local link and partnership opportunities when relevant
Monitor competitors and identify gaps in local visibility

Tracking and performance reporting
Track local rankings, calls, direction requests, and traffic
Report on performance with clear insights tied to patient acquisition
Iterate strategy based on results and competitive movement

What you bring

3 to 6+ years of hands-on local SEO experience
Proven ability to rank businesses in competitive local markets
Strong understanding of Google Business Profiles and local ranking factors
Experience optimizing location-based service businesses
Familiarity with tools such as Google Search Console, Google Business Profile, BrightLocal, Whitespark, or similar
Ability to connect local SEO work to real conversion outcomes
Availability to work during EST business hours

Nice to have

Experience working with healthcare, wellness, or service-based businesses
Familiarity with multi-location SEO strategies
Experience implementing local schema and technical SEO improvements
Comfort using AI tools to support research or optimization workflows

How to apply

Please include:
Your updated resume
A short Loom video (1 to 2 minutes) explaining your local SEO experience and how you have improved rankings or bookings for a local business

Only candidates who submit a Loom video will be moved to the next step of the hiring process.

If you understand how local search actually drives customers, enjoy owning map pack performance, and want to build sustainable local visibility for a growing healthcare brand, this role offers clear ownership and meaningful impact from day one.

Application process overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

Initial application - Submit your application and complete our prequalifying questions
Video introduction - Record a video introduction to showcase your communication skills and work experience
Role-specific assessment - Complete a homework assignment tailored to the position (if applicable)
Recruitment interview - Initial screening with our talent team
Executive interview - Meet with senior leadership to discuss role alignment
Client interview - Final interview with the client team you'd be supporting
Background & reference check - Professional reference verification
Job offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

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