Local SEO Specialist

Position Details:
- Position Type: Full Time, Contractor.
- Schedule: Monday to Friday, 9:00 AM to 5:00 PM EST (must work fully within US Eastern business hours).
- Salary: $14-$17 Per hour.

Company Overview:
- We are a growing digital marketing agency specializing in helping auto repair businesses grow their local presence and attract more customers.
- Our team works in collaborative pods, where marketing coaches, SEO specialists, Google Ads managers, and designers work together to deliver results for our clients.
- We are building our own internal systems, investing in emerging search strategies like Answer Engine Optimization, and looking for talented people who want to grow with us.

Role Overview:
- We are looking for a Local SEO Specialist who can own the full account optimization cycle, from audit to execution and reporting.
- You will be part of our marketing fulfillment team, working closely with a marketing coach, a Google Ads manager, and a designer within your pod.
- This is an internal facing role; client communication is handled by the marketing coach, so your focus will be on delivering strong SEO results across a growing portfolio of client accounts.
- We are especially interested in someone with solid technical SEO skills and knowledge of Answer Engine Optimization (AEO).

Responsibilities:
- Own the entire account optimization cycle and run SEO audits from start to finish.
- Optimize and maintain Google Business Profiles to improve map visibility and click through rates.
- Conduct keyword research to identify target terms for each page and service.
- Perform on page SEO, optimizing title tags, meta descriptions, headers, URL structures, and image alt text.
- Optimize website content, making sure services listed on GBP are covered on client websites.
- Implement schema markup (Local Business, FAQ, etc.) and internal linking strategies.
- Manage citations and maintain NAP consistency across directories using BrightLocal.
- Respond to client reviews, including handling negative reviews for premium accounts.
- Build links and strengthen local authority for client businesses.
- Monitor backlink profiles and disavow toxic links as needed.
- Analyze competitor backlinks and content to find gap opportunities.
- Manage technical website health, including Core Web Vitals, HTTPS, and site speed.
- Identify and resolve crawl errors, broken links, redirect chains, duplicate content, and canonicalization issues.
- Maintain XML sitemaps and robots.txt, and monitor indexation in Google Search Console.
- Update underperforming content to improve rankings and click through rates.
- Implement Answer Engine Optimization (AEO) strategies and optimize for featured snippets, People Also Ask, and other SERP features.
- Track performance and prepare internal reports on rankings, organic traffic, impressions, clicks, and key events.
- Identify ranking opportunities and flag declines for quick action.
- Collaborate with your pod (marketing coach, Google Ads manager, designer) to support client goals.
- Manage tasks and tickets in Monday.com and communicate with the team via Slack.
- Participate in ongoing training and follow a 90 day onboarding roadmap.

What We Are Looking For:
- Strong knowledge of local SEO and how it differs from traditional SEO.
- Solid technical SEO skills, with the ability to identify and fix site health issues independently.
- Familiarity with Answer Engine Optimization (AEO) and evolving AI search trends.
- A coachable attitude: someone who listens, takes direction well, and is open to feedback.
- A team player who fits a collaborative, respectful culture.
- Organized and able to manage multiple accounts as the portfolio grows.
- Reliable, responsive, and proactive in communication.
- Strong written and verbal English.

Qualifications:
- Proven experience as an SEO Specialist, with a focus on local SEO.
- Hands on experience with Google Business Profile optimization, citations, and review management.
- Experience with schema markup and structured data.
- Working knowledge of Google Analytics 4 and Google Search Console.
- Familiarity with SEO tools such as SE Ranking, SEMrush, Ahrefs, Screaming Frog, and BrightLocal.
- Familiarity with PageSpeed Insights or GTmetrix for performance monitoring.
- Experience with content optimization tools such as Surfer SEO or Clearscope is a plus.
- Experience with reporting dashboards such as Agency Analytics is a plus.
- Experience with Monday.com and Slack is a plus.
- Agency experience is preferred; experience in the auto repair industry is not required.
- Available to work 9:00 AM to 5:00 PM EST, Monday to Friday.

Location: Remote - GMT-06:00 to GMT-04:00

Skills required for this job:

• Answer engine optimization (AEO)
• Google Analytics 4 (GA4)
• Google Business Profile
• Google Search Console
• Local SEO
• Schema Markup
• Technical SEO