Manager/ Assistant Manager - Bancassurance Marketing

<p class="MsoNormal" style="line-height:normal;background-size:initial;"><b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Job Description for:</span></b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;"> Manager/ Assistant Manager Channel Marketing </span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span></p><p></p><p class="MsoNormal" style="line-height:normal;background-size:initial;"><b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Work Experience:</span></b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;"> 3-5 years </span></p><p class="MsoNormal" style="line-height:normal;background-size:initial;"><b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Education:</span></b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;"> MBA Marketing</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span></p><p></p><p class="MsoNormal" style="line-height:normal;background-size:initial;"><b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Work location:</span></b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;"> Remote (Based out of Kolkata) </span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span></p><p></p><p class="MsoNormal" style="line-height:normal;background-size:initial;"><b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Role Summary:</span></b><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span></p><p></p><p class="MsoListParagraphCxSpFirst" style="text-indent:-18pt;line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Understand requirement of the Baca branch stakeholders, define clear objectives, manage day to day interactions & build consensus and Communication for BTL (Below the line) sales activation and marketing. </span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span></p><p></p><p class="MsoListParagraphCxSpLast" style="text-indent:-18pt;line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:Symbol;">·<span style="font-style:normal;font-variant:normal;font-size:7pt;line-height:normal;font-family:'Times New Roman';"> </span></span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Should have excellent communication skills as will need to co-ordinate with key stakeholders across the organization. </span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span></p><p></p><p> </p><ul type="disc"> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Plan and conduct Rewards and recognition events for business teams on an ongoing basis. </span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Help develop and execute marketing communication & collaterals </span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Analyze consumer insights in local markets and leverage these insights into actionable plans.</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Communicate Bandhan Life company vision of </span><span class="normaltextrun"><span style="color:#000000;border:none 1pt;padding:0cm;">empowering individuals and families to fulfil their financial aspirations through marketing collaterals.</span></span></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Translate brand strategy into regional plans and go-to-market strategies</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Facilitate creative development of marketing collaterals to motivate the target audience to “take action”</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Measure and report performance of all marketing campaigns, and assess ROI and KPIs</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Monitor market trends, research consumer markets and competitors’ activities</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Oversee new and ongoing marketing and advertising activities</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Monitor product distribution, consumer reactions and sales and devise plans on support for the sales team.</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Communication with relevant stakeholder within the organization to drive business growth, build brand consideration & enhance customer experience</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Collaborate with relevant stake holders across departments on projects, strategy, customer experience, technology, analytics, product, sales & others</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> <li class="MsoNormal" style="line-height:normal;background-size:initial;"><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;color:#000000;">Manage a wider network of local agencies for delivering strategy and communication basis the consumer insights.</span><span style="font-size:10.5pt;font-family:'Segoe UI', sans-serif;"></span><p></p></li> </ul>