Manager / Assistant Manager, Loyalty Marketing

Open 27d

Job Responsibilities

Execute casino loyalty programs, customer engagement strategies, customer segmentation, CRM and marketing activities
Analyze overall effectiveness of loyalty marketing programs
Assist in the development and implementation of customer engagement strategies to increase customer interaction and loyalty across omni channel platforms.
Assist in managing and executing of loyalty marketing campaigns and promotions
Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations
Coordination of activities and functions with supporting departments on casino guest retention
Perform cohort analysis and drive insights for ongoing program refinements
Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners)
Plan and execute reward catalogs and ensure a seamless redemption experience for customers
Leverage on technology to elevate every customer’s touchpoint and ensure customer engagement experiences are consistent and optimized

Job Requirements

Degree in Marketing, Business Administration, or a related field
Proficiency with CRM systems and digital marketing platforms, including omni channel platforms
Prior experience in partnership engagement is a plus
Ability to work effectively under pressure and manage multiple projects with tight deadlines
Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders
Minimum of 3 years’ experience in loyalty marketing, CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles.

See also