Manager, B2B Event Marketing (Bangkok-based, relocation provided)
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
The Opportunity
The B2B event marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel - events are strategic levers for growth, activation, and relationship building.
This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution, shaping how events drive measurable business impact at scale, it lies in strategic planning, stakeholder orchestration, and building scalable frameworks that elevate events into a measurable business growth engine.
We are looking for someone who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, can earn strong stakeholder trust and executive confidence.
Traditional event production experience is not a prerequisite. A background in consulting, strategy, PMO, is highly valued and encouraged to apply.
As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams and business development teams to ensure that events align with business priorities, enable and support business objectives, and contribute directly to revenue goals. You’ll be responsible for end-to-end event management.
Key Responsibilities
1. Event Strategy & Business Integration
- Translate commercial priorities into event strategies with clear business cases
- Develop annual roadmaps aligned to growth objectives
- Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
- Create scalable playbooks and operating models
2. Cross-Functional Leadership
- Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership
- Align diverse stakeholders with competing priorities
- Drive structured working sessions and executive updates
- Influence without direct authority in a matrix organization
3. Program & Project Governance
- Lead large, multi-workstream initiatives end-to-end
- Build detailed project plans with risk mitigation and milestone tracking
- Establish governance cadence and reporting mechanisms
- Ensure disciplined execution across markets and teams
4. Performance Measurement & Optimization
- Build measurement frameworks and post-event impact analysis
- Identify key performance levers and iterate based on data
- Develop dashboards to track ROI and business outcomes
- Introduce test-and-learn approaches to improve effectiveness
Requirements
We are intentionally looking beyond traditional event planners. You may come from:
- Management consulting
- Strategy or business transformation teams
- PMO or complex program leadership roles
- Business operations in high-growth environments
You likely demonstrate:
Structured Problem-Solving
- Ability to turn ambiguity into clear frameworks and action plans
- Strong analytical thinking and commercial acumen
Stakeholder Mastery
- Experience working with senior leadership
- Comfortable navigating high-visibility, high-complexity environments
- Strong influence skills without relying on hierarchy
Execution Excellence
- Exceptional project management discipline
- Ability to manage multiple concurrent initiatives
- Strong attention to detail without losing strategic altitude
Business Orientation
- Understands P&L drivers and growth mechanics
- Makes data-informed decisions
- Focused on impact, not activity
#Bengaluru #SãoPaulo #Delhi #NewYorkCity #Nigeria #London #Hyderabad #Pune #Mumbai #Colombia #Paris #Jakarta #Chennai #SanFrancisco #WashingtonDC #Toronto #Pakistan #LosAngeles #Dallas #Chicago #Kenya #Boston #Shanghai #Egypt #BuenosAires #Manila #Netherlands #Singapore #RiodeJaneiro #Beijing #Atlanta #Sydney #Madrid #Vietnam #SaudiArabia #Peru #Melbourne #Ireland #Russia #Bangladesh #MexicoCity #Philadelphia #Chile #SeattleArea #Noida #Kolkata #Guangdong #UnitedArabEmirates #TelAvivDistrict #Houston #KualaLumpur #BeloHorizonte #SouthKorea #Bangkok #Istanbul #Austin #Curitiba #Warsaw #Campinas #Barcelona #Ukraine #CostaRica #Berlin #Romania #Denver #Johannesburg #Minneapolis #Manchester #Miami #Phoenix #Detroit #Coimbatore #Milan #PortoAlegre #Vancouver #Montreal #Charlotte #SanDiego #Ghana #SaltLakeCity #Raleigh #HongKong #Munich #Prague #Ecuador #TampaBay #Tokyo #Serbia #Lithuania #Taipei #Cracow #Zhejiang #CapeTown #Brasilia #Columbus #Ahmedabad #Indore #Kochi #Gurgaon #Chandigarh #Lucknow #Bhubaneswar #Thiruvananthapuram #Visakhapatnam #Bhopal #JerseyCity #Irving #Denton #Worcester #Arlington #OverlandPark #AuroraDistrict #Baltimore #Tampa #Halethorpe #Dayton #Syracuse #Chonburi #ChiangMai #NakhonRatchasima #KhonKaen #HatYai #Phuket #Surabaya #Tangerang #Birmingham #Casablanca #Rabat #Camp #PetalingJaya #GeorgeTown
Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Discover more about working at Agoda
- Agoda Careers
- YouTube
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
As published by greenhouse
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
- Preferred First Name optional
- This position is based in Bangkok and requires full-time, on-site work. Are you willing and able to relocate to Bangkok for this role, if offered the position? (Hybrid - 2 days WFH, 3 days in office) choose one
- Do you have 5+ years in data-driven role, revenue/growth, marketing, strategy, or analytics roles in e‑commerce, travel, or tech? choose one
- Do you have experience extracting and analyzing data using SQL? choose one
- How many years of relevant full-time experience do you have? (Excluding internship) choose one
- What is your current salary annually (in your own currency)?
- What is your salary expectation in THB annually?
- How quickly would you be able to start if we were to make you an offer? choose one
- In which country/region are you currently based? choose one
- Do you agree to Agoda’s use of personal data from your application to improve our recruitment experience? We may collaborate and share your data with third-party providers for recruitment purposes and you may ask to remove your data at any time. choose one
- We collect your gender information for diversity, equity & inclusion monitoring purposes. It is entirely voluntary to answer the question below. By choosing “prefer not to disclose”, your candidacy will not be impacted. choose one
- To avoid actual or perceived impairment of our parent company’s independent auditor – Deloitte and to comply with applicable regulations of Securities and Exchange Commission of the United States, we need to seek approvals from our parent company before starting the interview process. With this, please confirm if you are currently or formerly have been associated with Deloitte or any of its subsidiary entities at any time including but not limited to any time as a direct employee, director, contractor, major shareholder, intern etc.? choose one
- Are you presently employed by any company within the Booking Holdings group, including but not limited to Kayak, OpenTable, Booking.com, Rental Cars, RocketMiles, FareHarbor, HotelsCombined, CheapFlights, Momondo, Priceline, or Getaroom? choose one
- Email me about other job openings within the Booking Holding’s entities and recruitment-related newsletters choose one
- How did you hear about this job? choose one